Everything is going online now, from communication to making business, working, and shopping. The advancement of technologies enables businesses to become faster, bigger, broaden abilities and attract more customers. The retail industry has been facing the outcomes of digitalization probably the most. Still, brick-and-mortar shops are having their benefits and people use them more than e-commerce websites. The other side of this issue is an extremely tough competition. To get more clients, businesses have to adjust to the changing consumer habits and for that purpose use the advantages of digital technology. However, the good news is coming – there is the solution and it is the digital transformation in the retail and consumer industry. Yet, it may turn out to be a real challenge, in this article SapientPro development team has outlined the key points you need to know if you want to put your business to a higher level.