The fields of implementing AI-driven technologies are numerous. However, there are some aspects we recommend you to pay more attention to. These include the following:
Automated Lead Generation and Qualification
E-commerce websites have a wide variety of offered products. And the problem that may occur is finding that very needed thing. There is a great solution – chatbots. They may lead the clients to the desired item they are searching for and make the purchase process more pleasant.
A Mine of Customer Data
People share a lot of information when having a conversation…even if the interlocutor is a chatbot. The AI-driven technologies help gather customers’ data, their habits, and preferences. Chatbots store a lot of consumer data over time, such as past buying history and buying habits. Then this information is used for developing further marketing strategies.
Closing the Deals
Although a lot of businesses still don’t trust the robots in the questions of completing the sale, the situation is gradually changing. Bots are able to sell directly and place orders for the user. Companies are introducing a specific type of bots called sales chatbots in order to improve their sales funnel.
Improved recommendations for customers
Have you ever wondered how online stores know what to put in the “Recommended for you” section? Recent research held in the USA showed that 63% of consumers are interested in personalized recommendations. Those are the vivid result of Machine Learning implementation.
Online shoppers are already tired of being presented with the products they are not interested in. Specific algorithms can figure out what the customer is really targeting to purchase, based on the analyzed data, and studying the buyer’s behavior.
Nowadays, there are two types of algorithms for creating personalized recommendations available:
The collaborative filtering technique is based on what other customers prefer to have. Content-based filtering takes into account the personal information about the client like gender, age, purchasing preferences; and the product’s characteristics.
Improved Customer Service
The customers are tired of long-time waiting for the support to answer their queries. There are cases when the employees are unable to help clients solve their problems due to their low competence or inability to find the relevant answer quickly.
Chatbots have found their most important use-case in assisting customers. In fact, a lot of companies incorporate bots in their business strategy just for this sole purpose.
Chatbots have evolved drastically and sometimes you don’t even pay attention to the fact that you are asking a robot for help. That’s ok, regarding how far the ML got so far. A chatbot is a specific computer program that is designed to simulate conversation with human users over the Internet.