All
USE OF CHATBOT, AI, MACHINE LEARNING IN
ECOMMERCE
: REAL EXAMPLES

All

Problems With Traditional Online Experiences

The most common disappointments reported by consumers included hard to navigate websites (34%), inability to receive the answers to simple questions (31%), and hard to find basic details about a business, including address, hours of operations, and phone number (28%).
 

The customers want to get the information rapidly and easily, as they are used to. Unless you don’t provide them with such opportunities, clients may simply choose other places, as the competition in the eCommerce world is doubtlessly intense.
 

SapientPro eCommerce development team regards implementing machine learning and artificial intelligence as the best solution to improve user experience.

What AI and ML really mean

To start with, let’s have a closer look at what ML and AI actually mean and in what way they may be helpful.
 

Artificial Intelligence – is a machine capable of performing a task, imitating human intelligence.
 

Machine learning is defined as the study of computer algorithms that allow computer programs to automatically improve through experience. ML is the best way for you to understanding the behavior of the target customers, reduce cart abandonment rates and as a result increase sales.

Benefits of implementing ML, AI, and Chatbots into an Ecommerce business

The fields of implementing AI-driven technologies are numerous. However, there are some aspects we recommend you to pay more attention to. These include the following:
 

Automated Lead Generation and Qualification
 

E-commerce websites have a wide variety of offered products. And the problem that may occur is finding that very needed thing. There is a great solution – chatbots. They may lead the clients to the desired item they are searching for and make the purchase process more pleasant.
 

A Mine of Customer Data
 

People share a lot of information when having a conversation…even if the interlocutor is a chatbot. The AI-driven technologies help gather customers’ data, their habits, and preferences. Chatbots store a lot of consumer data over time, such as past buying history and buying habits. Then this information is used for developing further marketing strategies.
 

Closing the Deals
 

Although a lot of businesses still don’t trust the robots in the questions of completing the sale, the situation is gradually changing. Bots are able to sell directly and place orders for the user. Companies are introducing a specific type of bots called sales chatbots in order to improve their sales funnel.
 

Improved recommendations for customers
 

Have you ever wondered how online stores know what to put in the “Recommended for you” section? Recent research held in the USA showed that 63% of consumers are interested in personalized recommendations. Those are the vivid result of Machine Learning implementation.
 

Online shoppers are already tired of being presented with the products they are not interested in. Specific algorithms can figure out what the customer is really targeting to purchase, based on the analyzed data, and studying the buyer’s behavior.
 

Nowadays, there are two types of algorithms for creating personalized recommendations available:
 

The collaborative filtering technique is based on what other customers prefer to have. Content-based filtering takes into account the personal information about the client like gender, age, purchasing preferences; and the product’s characteristics.
 

Improved Customer Service
 

The customers are tired of long-time waiting for the support to answer their queries. There are cases when the employees are unable to help clients solve their problems due to their low competence or inability to find the relevant answer quickly.
 

Chatbots have found their most important use-case in assisting customers. In fact, a lot of companies incorporate bots in their business strategy just for this sole purpose.
 

Chatbots have evolved drastically and sometimes you don’t even pay attention to the fact that you are asking a robot for help. That’s ok, regarding how far the ML got so far. A chatbot is a specific computer program that is designed to simulate conversation with human users over the Internet.

Real 8 examples of using Artificial Intelligence, Machine Learning, chatbots in eCommerce

If you are still doubting that the technologies worth being invested in, here are the real examples of how chatbots can be implemented.
 

EBAY
 

EBay began using chatbot technology first by piloting a simple Facebook Messenger platform that alerts bidders 15 minutes before the auction listing is about to end. Customers can remember getting a last-minute bid in that way.
 

Ebay has now grown to deliver ShopBot, a virtual personal shopping assistant that helps people find things they want at the price they want.
 

All you need to do is type in some information about what you’re looking for (e.g. black women’s swimming suit under $25). To find the perfect match, design and color for you, eBay will ask you all the relevant questions.
 

SEPHORA CHATBOT

Talking about your beauty needs in person is important for the girls, but the Sephora chatbot on Kik (a popular messaging app) is getting pretty close.
 

Once you open it, it asks users in the form of a quiz that doesn’t take long to complete to provide a few key details about themselves.
 

You can then go on shopping items, get customized advice on makeup, and more. The Sephora app, like a human sales representative, will even ask targeted questions about your preferences in order to provide the best product recommendations.
 

AERIE
 

One more popular chatbot for the Kik messaging app is clothing and lingerie store Aerie by America Eagle Outfitters. Given that they are a famous brand among younger Millennials and Gen Z, it makes sense to introduce innovative technologies quickly.
 

Like many other eCommerce applications, their app allows users to scan specific interest-based items. Yet their choice of THIS or THAT is the unique feature. Consumers are shown an image of two different styles and just need to select “This” or “That” to narrow down their choices in order to find the right thing. The bot will make personalized recommendations based on your design expectations after a few rounds of the game.
 

1-800-FLOWERS

One of the first bots on Facebook Messenger was 1-800-Flowers. This serves as a great example of how the early adoption of new technology will help older brands.
 

Their bot helps users to send flowers and gifts just like their phone-in app. This asks you to select items based on the type of case (wedding, engagement, birthday, etc.) and gives recommendations for different presents.
 

Then you can buy the flowers from the app and receive updates from the delivery.
 

1-800-Flowers has more than the usual bouquet to sell shoppers. The app makes searching and finding the best gift ideas on the basis of the chance simpler. Shoppers have to search on a standard eCommerce platform for this themselves.
 

SPRING BOT
 

Spring Bot was one of Facebook Messenger’s first to arrive. It is a live chat and personal shopping app that can be used by fashion brands to communicate with customers. The device is used by world-famous companies such as Balenciaga, Givenchy.
 

The bot begins by posing a couple of multiple-choice questions, like:  “What are you looking for today?” “What is the price range?”  You may make purchases directly from the bot and it will provide you with receipts, shipping information, and any other questions related to purchases.
 

SNAPTRAVEL

SnapTravel is a chatbot from Facebook that helps people find hotel deals. All you have to do is type in your travel city and dates to receive recommendations. And right there in Messenger, you can book hotels.
 

The platform provides special deals only available through the app, and if you ever need them, they have actual 24/7 standby agents to assist with your travel plans, but you probably won’t need any additional help in finding a hotel with this bot. Through answering the bot’s questions about your journey, you will find just about everything you need.
 

H&M
 

For the Kik messaging app, clothing brand H&M has created an immersive bot that recommends products based on your own tastes. This ends by telling you to pick your favorite clothing images. Then it asks you to pick your personal style: Casual, Boho, Classic, or Grunge.
 

The H&M bot uses photo tools to build a detailed profile of what you like (and what you think you want) and asks questions about your look. Once a style profile is created, you can use the bot to create your own styles, vote, and search other users’ outfits, and shop.


TRIM

Trim is a fintech start-up that began its chatbot on SMS for the first time. They have been spreading to Facebook Messenger since then.
The bot is very simple. Trim searches the bills for recurring subscription fees and prompts users to cancel a subscription if they want to.
 

Messenger’s fast, free unsubscribe bot has become very popular, helping Trim introduce new customers to the company, grow its customer base and sell its paid services.
 

The value proposition of Trim is about making saving money on expenses fast. You don’t want to do this on the phone manually, or by using a website. Turning the device into a bot makes the idea interesting and attracts new people.
 

Technological progress never stops to impress Internet users. What we have now, just a couple of years ago was never thought of as possible to implement. If you want your eCommerce business to keep up with the times, SapientPro recommends you to consider implementing artificial intelligence and machine learning. If you feel like you need professional advice or you have an idea to bring into life, drop us a line.

SAPIENTPRODEVELOPMENTSaaSBACKENDWEBDEVELOPMENTECOMMERCEDEBUGINGSTARTUPMOBILEDEVELOPMENTDESIGNELEARNINGTESTINGFRONTENDARTIFICIAL INTELLIGENCEMANAGEMENTMARKETINGBLOCKCHAINCUSTOMERSQA/QCNEWS TEAM BUILDINGSEOESTIMATION
related news
Article Header_Laravel.png
SAPIENTPROHow Laravel Wave Reduces SaaS Development Costs

One of the biggest problems for software companies making SaaS apps is keeping track of how much it costs to make and maintain them. The financial commitment required can quickly get out of hand, especially when it comes to forming engineering teams, hosting infrastructure, and purchasing software licenses. That's where Laravel Wave comes into play.

Ihor

10 min read

Article Header Woo.png
DEVELOPMENT5 Reasons Why You Shouldn’t Use WooCommerce

WooCommerce is one of the most popular e-commerce platforms with over 4,7 million live stores. It’s well-known for its integration with WordPress and the flexibility it offers to online retailers. However, despite its widespread adoption and robust feature set, WooCommerce isn’t without its limitations.

Ilya

10 min read

1 (1).svg
DEVELOPMENTHOW TO AUTOMATE DATA EXTRACTION

So what is a data extraction and why would you automate it? Data extraction or scraping isn’t just searching for the information you need on the Internet. Modern challenges in web economics demand a bigger-scale approach. The amount of data you need to analyze grows exponentially due to a great number of factors. Only by gathering a huge amount of data simultaneously can you mine data and find necessary trends, which will provide new opportunities to your business.

avadata.svg
DEVELOPMENTTHE BEST WEBSITES BUILT WITH LARAVEL

Building websites for special purposes and services is difficult. You have to keep up with modern challenges as well as fight for the speed, performance, and security of the software you develop. To achieve this web developers often use frameworks to deal with tasks faster and more effortlessly. Since most of the websites, web services, and applications are built using PHP it is important to be aware of all novelties regarding frameworks for PHP developers. One of the most useful and popular frameworks for PHP programming languages is Laravel. This open-source framework is used for a vast majority of middle-sized PHP-based projects nowadays. But why is it that popular? Due to many things, actually.

1 (2).svg
SAPIENTPROTHE ULTIMATE GUIDE ON DEVELOPING YOUR FINTECH APP

Old-fashioned approaches to finances and economics are already history. Why is fintech getting so popular? It is faster, more accessible, and more flexible. Fintech apps’ appearance was one of the main recent trends in global economics. But what does one need if they want to design their fintech application?

Main.svg
DEVELOPMENTHOW TO BUILD AN INVESTMENT PLATFORM

If you are to run some kind of profitable or non-profitable project you have to raise money for it. In commerce it is called investment. There have always been many ways to receive financial support for your business. However, modernity has brought new instruments into this.

Main.svg
DEVELOPMENTHOW TO CREATE A WEB-SCRAPER

Scientia potentia est – knowledge is power. This ancient saying has been gaining importance throughout the ages. In the age of Information, when all the major human activities are transferred into the Internet and websites seem to be the main platforms for interaction between people and businesses, data analysis is crucial. Nowadays web-scraping as a web data analysis method is widely used by salesmen, politicians, news agencies, gambling lovers, and anyone who is informed about its benefits.

e-learning.svg
SAPIENTPROHOW TO BUILD AN ONLINE EDUCATION PLATFORM

Today neither students, nor teachers and professors can imagine their daily routine without online studying due to the ongoing COVID19 pandemic. Dozens or even hundreds of online services are being used daily by both scholars and education staff. However, it is not the pandemic we should give all the credit for online education to exist. Alternative ways of studying appeared as early as the XIX century. Advanced tech such as steam engines and the railway assured faster and more reliable correspondence delivery, thus making remote education possible. The very next important step towards online learning was made in the XX century with computers and the Internet being invented. In 1989 the University of Phoenix became the first institution to launch a fully online collegiate institution providing both bachelors and masters degrees. A few years later in 1994 the International University (Missouri) became the first fully online-based higher educational institution. Nowadays all major universities use online platforms to provide education services to their students. And again: it all has started even before the pandemic. Educational institutions used numerous platforms as secondary or even major tools in their work. The most advanced universities paid great attention to elearning platforms development. They used online platforms as a single place, where students could send their homeworks and get all the necessary materials to cram for their exams.

header.webp
DEVELOPMENTPHP for the integration of 2021 web development best practices

Web development trends for 2021 display society’s needs in the booming technological era. Simple dynamic pages and animations are not enough anymore to meet the demands of an average Internet user. The new tools make websites more convenient and engaging. For example, voice search saves users’ time. Internet of Things allows the connection between modern smart appliances. Progressive web apps provide better quality, speed, and offline usability. As a user, once you try a webpage packed with best practices and up-to-date features, other websites that lack innovation seem extinct. Before naming the most popular development trends, let’s understand why PHP goes well with them.

Kate

9 min read

header.svg
DEVELOPMENTHow to Build a Location-Based App

Real-time interaction has become a turning point in the way consumers use technologies. Just look! Instant messaging replaces small talks and makes group discussions more convenient. Search engines answer almost any question in several seconds. Navigation apps show destinations and even estimate the time you need to cover to get there. Modern software solutions make users’ lives easier in every aspect. Time-efficiency and convenience are now valuable assets in the world of technologies. Location-based apps are one of the ways you can enter this software market and yield profit.

Kate

6 min read

Background-13-1920x800.webp
DEVELOPMENTTHE IMPORTANCE OF IMPLEMENTING DYNAMIC PRICING STRATEGY

Long-term prospects for your business and immediate reaction to market trends - we acquire it with Dynamic Pricing Software. Active promotion and regular product extension is not all you should focus on by far if you want to get the most out of your eCommerce resource. Ultimately, you should be able to timely react to ever changing market tendencies and adjust your prices accordingly.Usually, you can see with a naked eye that the demand for certain goods is rising and your competitors start to boost prices. This superficial approach, however, can only be efficient if you have no more than a hundred items to manage. So how to go about these things when you have about a thousand or more items? Software tools for adjusting dynamic pricing for the eCommerce website will come in more than handy.

Ihor

10 min read

emile-perron-xrVDYZRGdw4-unsplash-1920x1080.webp
DEVELOPMENTBEST PHP FRAMEWORKS FOR ECOMMERCE: REVIEW FOR 2020

When choosing the right framework for developing an e-commerce website, we strongly advise you to pay special attention to performance.The first thing to consider while developing your business in the digital era is making it work online. The eCommerce is growing at a quick pace, providing business owners with numerous opportunities.Although, building a website for the e-commerce purposes is far from an easy task, as the online shoppers are more experienced now and their requirements are also higher, there are numerous ways to do that starting from simply adding an online shop to the existing website, up to building the site from scratch using PHP frameworks.If adding e-commerce function may be so easy with all those SaaS and CMS available, you may wonder why bother and implement complex PHP solutions. Our team has the answers, go on reading to find them out.

BACKGROUND-4-1920x800.webp
DEVELOPMENTDIGITAL TRANSFORMATION TRENDS IN THE RETAIL AND CONSUMER INDUSTRY FOR 2020

Everything is going online now, from communication to making business, working, and shopping. The advancement of technologies enables businesses to become faster, bigger, broaden abilities and attract more customers. The retail industry has been facing the outcomes of digitalization probably the most. Still, brick-and-mortar shops are having their benefits and people use them more than e-commerce websites. The other side of this issue is an extremely tough competition. To get more clients, businesses have to adjust to the changing consumer habits and for that purpose use the advantages of digital technology. However, the good news is coming – there is the solution and it is the digital transformation in the retail and consumer industry. Yet, it may turn out to be a real challenge, in this article SapientPro development team has outlined the key points you need to know if you want to put your business to a higher level.

490094-PH1YT8-480-1620x1080.webp
DEVELOPMENTTIPS FOR BUILDING A SUCCESSFUL CUSTOM E-COMMERCE WEBSITE

Keep your website free from clutter. In most cases, it is better when it is simpler.Imagine you have two options: going to a brick-and-mortar store and spend there hours waiting in long queues or staying in your cozy home and order everything you need in just a couple of clicks. Most people would definitely go for the first one. This being one of the most significant factors why the eCommerce industry is growing so rapidly. Sure, having an e-commerce website is a plus to your business, but you should never forget about the complexity and many efforts you have to apply. Here the question arises: is it really worth it? Our answer is definitely yes! In this article, our e-commerce development team will tell you exactly what you need to know before starting building an e-store from scratch.

background-3-1920x800.webp
DEVELOPMENTGUIDE TO BUILDING SUCCESSFUL MARKETPLACE WEBSITE

Marketplaces provide then buyers with the opportunity to find everything they need in one place instead of time-consuming surfing numerous websites.With such an immense grow of e-commerce retail, investing in this industry is likely to become one of your best decisions. Every Year the e-commerce market is increasing by around 17% and now marketplaces account for nearly half of global online sales. The same as small shops are giving way to large malls, online customers tend to choose marketplace platforms over single-brand e-shops. Why not jump at a chance then and create your own marketplace website? This way you will provide your buyers with the opportunity to find everything they need in one place instead of time-consuming surfing numerous websites. In this article, SapientPro e-commerce team gathered what is important for you to know before building a marketplace website.

background-6-1920x800.webp
DEVELOPMENTINTEGRATING A PAYMENT GATEWAY IN E-COMMERCE WEBSITE AND APP

Without a payment gateway, you can develop an e-commerce business only if it is non-profit.Buying all you need at any time without leaving your cozy home has recently transformed from sensational news into an everyday routine. You could hardly find a person who has never tried online shopping. Although it is fast and convenient, there is one factor that makes the people abandon their virtual carts in the process of buying in e-stores – transaction security. Want your customers’ checkout go as smoothly as possible? Take care of secured and easy-to-use payment gateway for your e-commerce business!

wp_plugins_background-3-1920x720.webp
DEVELOPMENTTOP WORDPRESS SECURITY PLUGINS

Can you imagine living in a house without a lock in the front door? I’m sure you don’t really like this idea as everyone wants to feel safe at home. And if we talk of the online world, the reasons to lock the website are stronger, as the risks of someone getting into your site grow higher. The question of WordPress websites security is of the greatest importance. Why? Being the most popular website platform, WordPress became a great target for hacker attacks and malicious infections. So, if you care about safety, choosing a good security plugin must be among your priorities. The majority of problems with WordPress are connected with unsafe plugins. Note the important point that if you buy the license, the chance your site is secured would be higher. You can find a lot of such plugins on the Internet and for you not to get confused, we compiled five the most popular and reliable alternatives in our opinion, outlined their advantages and drawbacks.

Max

5 min read

More related news