NFTs are a form of non-interchangeable data stored in a digital ledger and can be marketed and traded. Basically, NFT tokens are digital representations of your rights to some digital content, such as photos, videos, and audio recordings. And they are quite a hit right now.
Although NFTs are widely used right now to sell art or illustrations, ecommerce businesses can also find an application of this innovation to market their goods and services. For instance, they can create collectible NFTs as part of their marketing campaigns, saying that “if you purchase my product A you will get an NFT collection A1. And if you collect all NFTs we have created, you will get product H as a gift”.
Or for instance, you can tokenize all of your products and create shared marketing campaigns with NFT businesses. Adidas, for example, released a collection titled ‘Into the Metaverse’ in collaboration with Bored Ape Yacht Club – arguably the most prestigious and exclusive brand in the Internet space. Users could purchase NFT of the official Adidas x BAYC piece of art. Alongside, Adidas created branded hoodies and tracksuits for the owners.
This way, NFTs create a sense of interactivity and trendiness, attracting user attention to your products and services.