Instagram, Facebook, and Pinterest are not only for showing the world what you have eaten or what you think about new elections. Online retailers have optimized it to become a place for marketing too. Shops and companies have appealing Instagram pages which increase the awareness of the product. It workes like this.
- You subscribe to the page because you see thousands of people following it as well. It means the shop is reliable;
- You see it constantly in your feed. Although you didn’t make any purchase yet, you know a lot about the quality of the product, its usage, and possible options;
- You got used to this page. The next time your jeans wear off this brand would be the first to think of;
- You enter their website and fill in the basket. Or you buy the item straight from the Instagram page. Write in Direct messages and get your order accepted.
Social media platforms are a comfort zone for their users. They watch funny cat videos and feel safe. They communicate with friends and feel sociable and needed. You enter their comfort zone and if your page is well-built and appealing, you become their friend too. This way, social media marketing, and shopping became a new E-Commerce trend. In 2020 it will only get more powerful. With social media E-Commerce, we solve customers’ problems by…
- showing the trustworthiness via comments, followers, stories, and likes;
- allowing to make orders through direct messages;
- saving the time they had to spend on the website accepting the product, searching for reviews.
Another way to manage your E-Commerce through social media is by good old customers` marketing. When people buy something, they want to show it to the world. The bigger the brand is, the more willing people are to share they use it. You can encourage your clients to write reviews on their pages, re-share the products, tag you on their photos. It happens that other people do not consider it as a direct advertisement but as genuine advice or recommendation. The power of native advertising. Plus, you can use the photos of your clients from social media to show them on your website as live examples. It increases brand trust.