All
6 POWERFUL
E-COMMERCE
 
TRENDS
IN 2020

All

Global Consumerism: Customers in 2020

Hello! I am writing this article and I am a consumer. We all are. Now let’s think about what unites us most and how the knowledge of it helps you to implement 2020 E-Commerce trends.
 

  • We spend tons of time on the Internet. It helps to socialize in 1 second. We learn a new skill in a month and for free (Hi, Youtube!). The web enables us to discuss the events the moment they occur. We buy online even the grocery, and the reason is…
  • We have no time. Excessive work, rich social life, constant self-improvement. If you want to reach your customers during a little time they have, your ads and website better be appealing and precise. Our society is busy and overwhelming which is why…
  • We need to filter the information. Constantly. There is too much of it. “Here’s Meghan Markle moved back to the USA, a new ad of Zara jeans, your school friend Jess just posted a story from Dominicana, subscribe to our channel, look at our new lipstick, Greta Thunberg, China, original iPhone case!” It’s a constant flow of information, never taking a minute off. So if you want to sell this new lipstick, make it noticeable. Another way, the informational noise will numb it. If we don’t get interested in a moment, we forget because…
  • We buy and build brand trust instantly. Consumers’ short attention span is what makes marketing strategies more inventive. People have seen everything and there are fewer and fewer ways of surprising them. Brands draw our attention by working with famous influencers, communicating with their audience and letting it participate in the marketing process. We tag and hashtag, post and subscribe, write blogs and share stories. The brands are now trying to research the tendencies existing among their target audience through social media. They want to make one hit and get the customer. One of the trends they use is…
  • We are environmentally conscious. The current events influence it even more. We want our package to be non-plastic. People refuse to wear natural fur. We buy sustainable products and donate to national parks. It is important for us to feel purpose in our actions. This way, we feel like strong individuals, which is why…
  • We want everything personalized for us specifically – information according to our interests, jeans of our sizes, bloggers who support our ideas.
     

What expectations do customers have in the 21st century? We want to trust a brand and see other people trusting it, too. Also, the product must be sustainable and convenient. We are the generation of value- and purpose-driven consumers. Important factors that influence the purchase are transparency and traceability, enabling consumers’ to contribute to the cause, clearness, organic value of the product, and recycling option.

E-Commerce trends in 2020. Google – a past, present, and future of E-Commerce

Unless you are a giant of commerce like Amazon, people will mostly find your product through Google and only if it’s on the top of the results page. The more priority you get the more people purchase. It makes sense to include Google search optimization for items on your webshop.
 

Google Shopping is a marketplace and a smart ads system, promoting your product listing. It uses the keywords, title, image description, and then shows it to the customers in the moment of search. To get the best of Google Shopping, you need to set up your Merchant Center account and start a campaign. Include all the info about your product and choose the keywords best describing it. You can also prioritize some of your products and display them to a specific location, Also, make sure you have a great quality score for text ads. It means your keyword is relevant to your ad and landing page. After the end of the ads, you will measure the effectiveness of a campaign with Google Analytics. With behavioral factor technology, Google determines how much time the customers spend on the website and how many pages they visit. You can improve your ad campaign and product listing quality, analyzing the statistics. Google also enables visual search –  enter the picture and it looks for similar ones. This tool is gaining popularity.

Social Media Commerce – Retail Market E-Commerce Trend

Instagram, Facebook, and Pinterest are not only for showing the world what you have eaten or what you think about new elections. Online retailers have optimized it to become a place for marketing too. Shops and companies have appealing Instagram pages which increase the awareness of the product. It workes like this.
 

  • You subscribe to the page because you see thousands of people following it as well. It means the shop is reliable;
  • You see it constantly in your feed. Although you didn’t make any purchase yet, you know a lot about the quality of the product, its usage, and possible options;
  • You got used to this page. The next time your jeans wear off this brand would be the first to think of;
  • You enter their website and fill in the basket. Or you buy the item straight from the Instagram page. Write in Direct messages and get your order accepted.
     

Social media platforms are a comfort zone for their users. They watch funny cat videos and feel safe. They communicate with friends and feel sociable and needed. You enter their comfort zone and if your page is well-built and appealing, you become their friend too. This way, social media marketing, and shopping became a new E-Commerce trend. In 2020 it will only get more powerful. With social media E-Commerce, we solve customers’ problems by…
 

  • showing the trustworthiness via comments, followers, stories, and likes;
  • allowing to make orders through direct messages;
  • saving the time they had to spend on the website accepting the product, searching for reviews.
     

Another way to manage your E-Commerce through social media is by good old customers` marketing. When people buy something, they want to show it to the world. The bigger the brand is, the more willing people are to share they use it. You can encourage your clients to write reviews on their pages, re-share the products, tag you on their photos. It happens that other people do not consider it as a direct advertisement but as genuine advice or recommendation. The power of native advertising. Plus, you can use the photos of your clients from social media to show them on your website as live examples. It increases brand trust.

AR and VR – the new tech E-Commerce trend

Although people shop online more often, there still products they prefer to buy in-store. They need to try on clothing and see if it fits. They have to look at the furniture and touch it. E-Commerce technology trends such as AR and VR would really help online retailers to win another battle with brick-and-mortar stores.
 

  • Augmented reality enables to use of tablet or smartphone and in real-time see a digital picture appearing in on the screen in the real settings. Instagram and Snapchat filters have this technology. It’s not only about doggy ears on top of your head and hearts flying around. Imagine you can try on new hair color, makeup kit, T-shirt and hat just as you try a new filter. Imagine checking if the drawers fit your kitchen design. All with AR on your smartphone.
  • Virtual reality enables us to use a special head-mounted display, which is not available to most customers. So it’s a special E-Commerce innovation. It displays digital pictures in 3D, so making purchases in the VR store would really remind offline shopping.

Mobile Shopping – the Current Trend in E-Commerce

Shopping online with your smartphone is the next level of convenience. Recall the description of modern consumers. They want to do everything fast because their life is filled with events. This way, smartphones become another platform for enticing customers to buy. The best options to optimize your product on the phone would be PWA and chatbots.
 

PWA (PROGRESSIVE WEB APPLICATION)
 

It is what makes your website optimized to Android and iOs so that it looks like a native smartphone app. PWA is fast, needs fewer resources and less Internet traffic. Websites with this technology work well even if the Internet connection is unstable. You still will be able to send push-notifications. Also, Google prioritizes the sites which use PWA.
 

CHATBOTS
 

People are becoming active messenger users. It is more convenient to communicate there than on social media platforms because there are fewer distractions. Only chats.
 

  • 1.3 billion users worldwide text in Messenger;
  • 1.5 billion logs in WhatsApp, 300 million use it daily;
  • 260 million users are active in Viber;
  • 300 million people communicate through Telegram monthly.
     

When it comes to online shopping, people do not care whether they text with the bot or a real person. The only thing important is the result and speed. With all respect to human beings, bots solve basic problems faster. Also, many customers voice their desire to be able to order goods with one message. If you want to be trendy in 2020, try solving this problem. Here are some examples of effective E-Commerce chatbots. Get inspired!
 

  • Agromall – streamlines shopping process and supports clients at any stage of the sales process;
  • Lego – chooses the right personalized gift. You tell location, budget, preferences and get the recommendation;
  • Hello Fresh – customer support bot that also can advise the songs listen to while cooking and report the news;
  • Bot Burgers – enables to order home burgers through Facebook messenger.

Environmental mindfulness

The largest glacier is melting. Gucci gives up on fur. Plastic at the bottom of the Mariana Trench. World influencer discusses ecological problems and how they affect our future. Under such circumstances in the world situation, inevitably, people will rather go for organic and sustainable products. Eco-friendly packing, delivery, and production with each year become a priority for people who shop. 
 

How to reduce the detrimental effects of your E-Commerce?
 

  • source materials from local suppliers;
  • donate to a green cause;
  • do recycling of your package or use a reusable one;
  • promote eco-friendliness on the items you sell;
  • don’t be a ‘greenwashing’ brand. If you say you are eco, be it. If you are not, don’t say.

Customization and personalization – an E-Commerce industry trend

Finding a product that is perfect for you personally is time-consuming. The biggest E-Commerce retailers understand that. They increase customers’ reach by making websites more personalized. How?
 

  • Quiz. Several questions about a user help a great deal in understanding that he needs white Nikes and not red Louboutins;
  • More options. The problem with S-sizes models as mannequins is starting to fade. Websites include the pictures of models of all sizes so that customers could see whether the clothing fits them personally;
  • Design. Brands allow customers to choose which items to add to the design and which not. For example, Michael Kors had a personalized campaign this autumn. Clients could have their name taped on their bags and wallets;
  • Listings. People are more likely to find a needed product if you personalize their listings. Include the “You’ll also like” feature.

The Future of E-Сommerce. Conclusion

  • E-Commerce experience will go further than computer and smartphone screen
  • The content will become more relevant
  • The service will be automatic with chatbots
  • The faster delivery will become a reality
  • There will be entirely personalized items
  • Start with developing with the creation of progressive web apps
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SAPIENTPROCommunication in the software development workplace

IT office jungles are filled with computer forests, cable lianas, and rivers of coffee. The temperature varies between 24 and 27, depending on who keeps the conditioner remote control. The sunlight mainly comes from computer screens and lightbulbs. Developers are working like bees: they take the pollen of code and create honeycombs of apps. It is a beautiful environment filled with the magical power of innovation, creativity, and agility. However, this ecosystem only works if there is one more component. This component is communication.

Kate

6 min read

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DEVELOPMENT10 reasons to update your website

The day has come. Your once successful and well-performing website wears off. And you know what? It is okay. It happens to the best of us. Even while you are reading this article, we are revising our website to improve your experience with it. So let us explain how the updating process works, and not just because we are a software development company but because we understand. Right now, our designer is creating a fresh way of delivering cases, and our backend developer is engaged in the improvement of the admin panel.

Kate

7 min read

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DEVELOPMENTECOMMERCE REPLATFORMING GUIDE: SWITCH FROM ONE CMS TO ANOTHER

Outdated CMS may be among the reasons why your business hit a plateau.Developing and launching a website is not where the work stops. Besides, you have to maintain it constantly and implement profound changes. As for the latter, sometimes you may need to do something more than a simple redesign, and that may be a switch from one CMS to another. If your e-commerce business is continuously evolving and growing, it brings along more work to do. New technologies are always here to make your life easier. When it comes to CMS, there is also a great variety of opportunities you can use. In this article, we will walk you through the reasons, things to consider, and steps of CMS replatforming.

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DEVELOPMENTGUIDE TO BUILDING SEO FRIENDLY E-COMMERCE WEBSITE IN 2020

Let us be clear, the absence of SEO may result in the absence of website visibility.What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online. Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.

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DEVELOPMENTHOW TO BUILD & IMPLEMENT DYNAMIC PRICING FOR E-COMMERCE

Bear in mind, the whole purpose of dynamic pricing isn’t all about making sales.Price is among the key priorities when the consumers make their final decision whether to buy a product or not. Too expensive or too cheap offers can easily avert the buyers from your store. What if other stores have smaller prices? Or similar products of cheaper brands attract visitors more? The solution for not losing the client base is keeping track and controlling the costs on your website with the help of dynamic price strategies.

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DEVELOPMENTCOSTS OF E-COMMERCE PROJECT REDESIGN

The rise of sales, increased traffic and positive reviews are just a couple of benefits you may get from a website redesign.If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning. The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value. To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.

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DEVELOPMENTADDING AN ONLINE STORE TO YOUR WEBSITE: DETAILED GUIDE

Adding an online store to your website will cost you less than developing it from the ground up.Selling online is never a bad idea, especially nowadays, when people wish to buy everything they need right from their cozy homes.What if having a ready website a business owner decided to sell something? Good news! There is no need for you to start all over again. There is a solution – adding an online store to the existing website. The opportunities of eCommerce are growing as fast as the customers’ demands.

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DEVELOPMENTHOW MUCH DOES IT COST TO BUILD AN E-COMMERCE WEBSITE IN 2019-2020

The e-commerce development company you choose will certainly affect the money you have to pay.The e-commerce website can definitely enhance the profit you receive from your business. But how much does e-commerce website cost? The figures you will hear in an answer to that question can vary a lot. Even after development, you will have to invest money into maintenance, improvement and adding brand-new features that are constantly appearing on the market. That’s in case you want your e-store to be attractive and profitable, of course. It’s even difficult to tell the average cost of how much should I charge for an e-commerce website. The numbers will vary due to different factors. In this article, we’re going to discuss them all in detail to help you grasp some idea about the money you need to pay for the e-store. First of all, you need to decide what you want your e-commerce to offer the customers. It may be anything from small business e-store up to a large website with a big amount of integrated (useful or just good-looking) features. It is also a good idea not to wait until everything becomes outdated. We strongly recommend to update all the features continuously and save money for more innovations.

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DEVELOPMENTGUIDE TO PROJECT MANAGEMENT AND PLANNING FOR E-COMMERCE

To avoid the negative consequences, start with determining what you intend to achieve.The popularity of e-commerce is growing at a blistering pace. Many companies around the globe regard the internet as a powerhouse with high commercial capacity and opportunities to boost their business and attract more customers. Those companies are completely right – more and more people prefer clicking the mouse over walking for hours when they need to buy something. Online stores nowadays provide their customers with more possibilities for less effort. But how to make people buy on your website, not any other? The answer is in thorough planning and management of e-commerce.

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DEVELOPMENTWEB DEVELOPMENT TEAM STRUCTURE AT SAPIENTPRO

We don’t say there isn’t enough knowledge, because our specialists are always broadening their abilities, delivering first-rate products and making the customers satisfied.Being a client of a Web Development company doesn’t mean you have to know all the ins and outs of the development process. However, what may be interesting for you is the stages and main characters of the project delivery. You cannot address front-end developer directly if you need to add a new payment method. Even this, as you may think, simple task involves a well-thought teamwork. So, here is a brief insight into the mechanism of SapientPro Clockwork.

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DEVELOPMENTHOW IT OUTSOURCING MAKES UKRAINE ATTRACTIVE FOR BUSINESSES AROUND THE WORLD

If a customer wants to find a development company they can work comfortably with, the staff becomes a really important point to encounter for making a choice.Without any doubt, while visiting some websites, buying goods online or even using a digital map to reach your destination you don’t think of the fact that Ukrainian IT specialists might have taken part in the development of these apps. A great number of companies around the world choose to outsource web development to Ukraine and they do have strong reasons for that. So, let’s give a detailed look at the biggest of them:

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DEVELOPMENTMAIN FACTORS THAT AFFECT THE COST OF THE SOFTWARE DEVELOPMENT

As software development is a many-stage process, every its element contributes to what you have to pay for an application.Before starting something new, people usually ask: “How much will it cost me to do this?” If you expect to hear the exact sum once you come to the software development company, here is something you need to know. The factors to be considered for the cost estimation are numerous and most of them depend on how you want your website or app to look like.As software development is a many-stage process, every its element contributes to what you have to pay for an application. Let’s have a closer look at three most important factors that affect the client’s budget.

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