2020-01-297 min read
We are the generation of value- and purpose-driven consumers. We create trends.
Hello! I am writing this article and I am a consumer. We all are. Now let’s think about what unites us most and how the knowledge of it helps you to implement 2020 E-Commerce trends.
What expectations do customers have in the 21st century? We want to trust a brand and see other people trusting it, too. Also, the product must be sustainable and convenient. We are the generation of value- and purpose-driven consumers. Important factors that influence the purchase are transparency and traceability, enabling consumers’ to contribute to the cause, clearness, organic value of the product, and recycling option.
Unless you are a giant of commerce like Amazon, people will mostly find your product through Google and only if it’s on the top of the results page. The more priority you get the more people purchase. It makes sense to include Google search optimization for items on your webshop.
Google Shopping is a marketplace and a smart ads system, promoting your product listing. It uses the keywords, title, image description, and then shows it to the customers in the moment of search. To get the best of Google Shopping, you need to set up your Merchant Center account and start a campaign. Include all the info about your product and choose the keywords best describing it. You can also prioritize some of your products and display them to a specific location, Also, make sure you have a great quality score for text ads. It means your keyword is relevant to your ad and landing page. After the end of the ads, you will measure the effectiveness of a campaign with Google Analytics. With behavioral factor technology, Google determines how much time the customers spend on the website and how many pages they visit. You can improve your ad campaign and product listing quality, analyzing the statistics. Google also enables visual search – enter the picture and it looks for similar ones. This tool is gaining popularity.
Instagram, Facebook, and Pinterest are not only for showing the world what you have eaten or what you think about new elections. Online retailers have optimized it to become a place for marketing too. Shops and companies have appealing Instagram pages which increase the awareness of the product. It workes like this.
Social media platforms are a comfort zone for their users. They watch funny cat videos and feel safe. They communicate with friends and feel sociable and needed. You enter their comfort zone and if your page is well-built and appealing, you become their friend too. This way, social media marketing, and shopping became a new E-Commerce trend. In 2020 it will only get more powerful. With social media E-Commerce, we solve customers’ problems by…
Another way to manage your E-Commerce through social media is by good old customers` marketing. When people buy something, they want to show it to the world. The bigger the brand is, the more willing people are to share they use it. You can encourage your clients to write reviews on their pages, re-share the products, tag you on their photos. It happens that other people do not consider it as a direct advertisement but as genuine advice or recommendation. The power of native advertising. Plus, you can use the photos of your clients from social media to show them on your website as live examples. It increases brand trust.
Although people shop online more often, there still products they prefer to buy in-store. They need to try on clothing and see if it fits. They have to look at the furniture and touch it. E-Commerce technology trends such as AR and VR would really help online retailers to win another battle with brick-and-mortar stores.
Shopping online with your smartphone is the next level of convenience. Recall the description of modern consumers. They want to do everything fast because their life is filled with events. This way, smartphones become another platform for enticing customers to buy. The best options to optimize your product on the phone would be PWA and chatbots.
It is what makes your website optimized to Android and iOs so that it looks like a native smartphone app. PWA is fast, needs fewer resources and less Internet traffic. Websites with this technology work well even if the Internet connection is unstable. You still will be able to send push-notifications. Also, Google prioritizes the sites which use PWA.
People are becoming active messenger users. It is more convenient to communicate there than on social media platforms because there are fewer distractions. Only chats.
When it comes to online shopping, people do not care whether they text with the bot or a real person. The only thing important is the result and speed. With all respect to human beings, bots solve basic problems faster. Also, many customers voice their desire to be able to order goods with one message. If you want to be trendy in 2020, try solving this problem. Here are some examples of effective E-Commerce chatbots. Get inspired!
The largest glacier is melting. Gucci gives up on fur. Plastic at the bottom of the Mariana Trench. World influencer discusses ecological problems and how they affect our future. Under such circumstances in the world situation, inevitably, people will rather go for organic and sustainable products. Eco-friendly packing, delivery, and production with each year become a priority for people who shop.
How to reduce the detrimental effects of your E-Commerce?
Finding a product that is perfect for you personally is time-consuming. The biggest E-Commerce retailers understand that. They increase customers’ reach by making websites more personalized. How?
WooCommerce is the leading e-commerce software platform with a 39% market share. There are over 4 million stores running on this platform with millions of buyers each day. Engaging buyers takes more than just an attractive design and product lineup: you’ll have to provide excellent performance and speed. We gathered the 12 best ways to optimize your WooCommerce store to ensure it always works on top-tier performance. Read on for more!
When you develop a SaaS product, design is one of the most important aspects to consider. It includes extensive research and the application of the best practices in the industry, all to create a powerful impression on the user and keep them engaged. Read on to find out how to design a SaaS product and make it effective!
Global spending on enterprise software reached $856 billion, while there are hundreds of consumer-grade apps developed each day. Creating applications of any kind requires multiple factors to consider. Some of these include following the SDLC process, choosing the right methodologies, and partnering with an expert team. Let’s find out how to develop a software product today!
Launching a SaaS product may be a daunting task, requiring extensive planning to develop a successful application. We’ve prepared a step-by-step guide that will help you set a detailed product launch plan. Read on for more!
Long ago, before SaaS, people hunted for software CDs and floppy disks. The valuable booty was installed on the computer on their own, or with support from fellow tribesmen who proudly bore the title of “computer scientist”. In severe cases, they had to invite skilled programmers to create special systems. And woe to anyone whose hardware would break – farewell to the data! But a few years ago the SaaS boom hit, and these prehistoric times became a matter of the past.
Blockchain consists of cryptographic keys, peer-to-peer networks with shared ledgers, and means of computing to store transactions and records. However, there’s much more than that. Different frameworks, programming languages, and tools are hard to choose without the right experience. Our article covers them all.
Under the conditions of globalization, more and more countries of the world are becoming IT outsourcing centers. Recent trends show that for many companies that want to delegate software development to an outsourcing company, geographic proximity, cost, and language skills are the determining factors in choosing a developer. As a result, the usual model of offshoring-onshoring is gradually giving way to nearshoring.
To develop a simple static site, you don’t need to put a lot of effort, time, and a long time to choose the technology. All you need is: 1) a little HTML2) some CSS3) and Javascript as the final touch On the other hand, if we’re talking about a complex, interactive site with logic, storage, authorization, maybe with an API, you can’t get away with the standard trio. You’ll need to look for a reliable technology stack and a development team that can handle it.
Companies often refer to outsourcing in order to deal with business challenges, such as skill gaps, costly development, and maintenance burden. According to the Deloitte 2021 Global Shared Services and Outsourcing Survey, 88% of companies decide to outsource to perceive cost reduction, 78% – standardization and process efficiency, and 63% – business value. Outsourcing, in general, does not solve all of these problems simultaneously. It comes with several service models that have necessary capacity to address different needs. The two most popular outsourcing models – a dedicated team and team extension – vary in problems they solve, resources they draw, the nature of cooperation, and price. Yet, a decision about whether to go with a dedicated team or to hire some developers from your outsourcing vendor’s side should not be made solely based on the cheapest paycheck. Your service model should be in line with your needs. Otherwise, you run the risk of paying twice: first, for the option you thought was the right one for you and then for the one that actually was. This is why we are going to discuss today the differences between a dedicated team and a team extension outsourcing model and how to choose the one that works best for you!
Blockchain was initially introduced as electronic cash and first used to purchase pizza, so it was only a matter of time before such innovative tech would start transforming the ecommerce retail industry. Read on to find out the benefits of implementing blockchain technology in your business.
Did you know that blockchain is actively used in the real estate industry? People use it to streamline the process of buying and selling property, turn the asset into tokens, fill in land ownership records, and more. Read on to discover the major use cases of this technology.
Developing an NFT marketplace is a challenging task requiring a wide range of features, technologies, and expertise. SapientPro has gathered its experience to help you learn everything you need to know before creating your own marketplace.
Programming languages (as well as their frameworks and libraries) are essentially a set of tools that provide developers with a variety of options to either take their projects to new heights or make them flop. The difference lies in the coding skills, approaches, and practices. They set aside an engineering guru from an amateur coder. Buying a car from the top manufacturer won’t help you win a rally without the right driving skills. The same holds true for development tools – even the best programming language can be highly inefficient without effectively using the best practices it provides. How does PHP – a language used by 22.54% of professional coders – implement best practices, and what business advantages does it give you by doing so? Let’s find out!
Outsourcing is a common strategy used by companies to get access to the global talent pool, support their teams, and develop top-tier software products. It is usually an effective way to reduce costs and keep quality at a high level, winning the competition in the market. Read on to learn more about the benefits and disadvantages of outsourcing.
Outsourcing has gained a vast popularity over the past years. As of the beginning of 2022, 60% of companies outsource at least part of their software development (compared with 56% in 2021). The demand for outsourcing services is especially topical due to the issue with the talent gap, and businesses need to go digital to meet the demands of pandemics. For example, Accelerance experts predict a shortage of 1.2 million engineers in the USA by 2026. And according to the same report, PHP is among the top 5 technologies businesses seek to outsource. So the competition is fierce. Still, outsourcing has become one of the significant ways to address the talent gap and accelerate digitization. But what are the best countries for PHP outsourcing? Are there differences in outsourcing to different countries? Or has globalization evened out the destinations? Let’s find out!
Our lives in 2021 remained governed by pandemic rules, and so we immersed ourselves deeper into the digital world. One of the things that gained much popularity during that period were NFTs. We watched Jack Dorsey – a former Twitter CEO – selling his first tweet for 2,9 million dollars. We saw a meme known as Nyan Cat being sold for $600,00. NFTs seem to have plenty of money floating around but much less understanding of what they are and how they work. So let’s get a handle on what NFTs are and how you can use them for your next innovative project!
Mind Reading Services would definitely be popular in software development offices. Why? Because it requires much communication for developers, project managers, and clients to be on the same page regarding desired results. This communication does not always go smoothly – so teams need to guess what their client really wants. According to developers, inadequate and vague requirements from clients (or their representatives) cause significant problems in development. And they are not wrong! Specifications provide teams with insight into what they must accomplish. More than that, they influence other crucial software development processes. Consequently, the most common cause of project failure can be traced to insufficient requirement elicitation. So this process deserves greater attention!
In order to build a new product or add a new feature, who would you need to give this task to? Surely a bunch of programmers would be enough, right? It’s their job to fix things like this. Nevertheless, software development involves a lot more nuance than that. Something that appears like a result of just a bunch of code is only real if a variety of specialists work together. These specialists include not only programmers but also project managers, designers, business analysts, and quality assurance engineers. Together, they form a fully functional team that can deliver the results you are looking for. Today we will focus on the later specialist – QA – and why their expertise is essential to the success of your project. Long story short: without QA practices your project is more likely to fail! Why? Well, let’s find out!
It is very important to understand that every project is unique in terms of its vision, deliverables, objectives, and workflow. As each project advances through various stages, it even differs from itself. Usually, in the beginning, you know very vaguely what needs to be done. As the processes progress, you become more aware of the situation. So it goes without saying: a single outsourcing model is unlikely to apply to every project at all stages of development. Thankfully, software development firms that handle outsourcing offer different types of collaboration services. Today, we will describe ours.
Outsourcing has become one of the fireproof saving boats in this heating lava of the IT hiring market. However, it’s not just a way to find additional professionals for your project. Companies often opt for outsourcing to reduce cost (70%), be more flexible (40%), make it faster to market (20%), etc. Whatever the reason for building such a partnership, it will be in vain if you choose an outsourcing vendor that is not up to the task.
Do organizations and companies really need project managers to accomplish projects? Imagine: the leadership board passes the task to the development team and they get to work right away. And there is no particular person who monitors plans, schedules, deadlines… Thanks to the dedication and responsibility of developers, testers, and designers, everything works out. That would be great, right? The truth is, even if you put together a team of the best specialists with a deep sense of responsibility and accountability, your project will not succeed without project management. Why? Because a project is much more than just assigning and checking tasks. Teams face a range of communication issues, dependencies, deadlines that are missed, unclear task descriptions, as well as questions about goals. Ultimately, if they have to manage all of it themselves, they will not have time to code, test, or design. Let a professional project manager take care of it. Their task will be to optimize the work of your teams and boost their productivity, while also making sure that the project moves in the right direction.
There are both benefits and risks associated with outsourcing. Success in entrepreneurship comes from the ability to maximize benefits while minimizing risks, and it is true for outsourcing too. Outsourcing will, just like any partnership, require a risk management plan. This is the process of determining how the work will be done in case of unexpected events, how decisions will be made, and how disputes will be resolved. Having a solid plan in place will protect you from any risk that may emerge through your outsourcing partnership. Let’s get ready together!
Due to the new norms that pandemics introduced into our lives, many things have changed on the financial landscape. With contactless payments, mobile banking, and real-time transactions, people are getting used to digital-only financial tools, which means they are open to other changes. Fintech companies have a better chance of attracting more users this way, meaning innovations can flourish. Outsourcing is a way to accelerate this process.
Web development is always a compromise between functionality, development time, and cost. Thereby, choosing the right platform is about your priorities and capabilities. One of the most popular platforms used for web blogging services and websites of IT companies is WordPress: it is simple, which is a great advantage for inexperienced developers. So the question is what to choose in the rivalry of building a website from scratch vs WordPress website development?
Web development is a very specific, yet demanded kind of work nowadays. The choice of the programming language is the very first step in the development of any project. It depends on such factors as budget, purpose, scale. Although, some programming languages are used fairly more often than others. Despite being old, PHP remains the most often used programming language for the back-end. About 80% of all websites including ones everyone uses on a daily basis are made with PHP. And this percentage isn’t going to reduce anytime soon.
Web development is at the peak of popularity and PHP remains the main tool for lots of web developers. Up to 80% of all the web software is developed with this programming language. PHP provides all the necessary tools and guarantees interoperability with different kinds of software as well as has many awesome frameworks such as Laravel or Symphony, which make development faster and easier. It is equally suitable for developing websites and mobile applications. However, even such smart web development is pretty expensive and one of the best solutions to cope with constantly growing budgets is outsourcing.
The FinTech industry is one of the most challenging for software development due to multiple regulations, requirements, and expectations. Your team should know the ropes to seamlessly integrate all the needed features and create a powerful project. SapientPro gathered its experience in this post to help you understand what to prepare for.
Have you ever tried to open any web-site on your phone’s browser? If you have, you’ve probably noticed how clumsy it can be. Yeah, opening and utilising a web-site on a PC with a big screen is pretty convenient, however doing the same on smartphones, especially older models with screens smaller than 4 inches is less satisfying. The text is really badly read and the buttons are small, ads may cover too much of your humble space.In order to cope with these and other issues at the dawn of the smartphone age PWA technology was developed.
Creating a successful marketplace application may seem a Herculean task to cope with. However, its maintenance is not a simpler task either. Here we come across the helpful app upgrades. But why do you need to upgrade your application and what features a renewed app should have? Let’s dig deeper into these questions.
Living in a hectic constantly changing world, you can hardly ever find something that remains the same. This statement relates not only to daily routine, but also to any job issues such as keeping your website updated. If your site doesn’t adjust to the latest trends and you haven’t done any rebranding or upgrades for ages, you risk to appear old-fashioned and stagnated. Here is some good news, too. You can always come to grips with reality and start to develop your own upgrading plan for a website. In order to speed up this overwhelming journey, we recommend you to stand still for now and scan carefully the information presented in this article.
You have already got acquainted with the aspects of first and foremost importance related to forming a successful development team. Let’s proceed with our journey and dwell upon the matter of adequate maintenance of the enhancement team on a certain level. Which characteristics and skills should remain firm with the flow of time for your web development process to be successful?
When you begin to work on a new (especially large-scale) project, organizational moments themselves look quite intimidating. Despite all the possible challenges, take a deep breath, count 1,2,3 and think carefully about the particular task the team is supposed to solve and what’s the team role within the project frames? Clear targeting and coming up with first juicy ideas will set you a decent start on the way to forming a successful development team.
If only there were an analogy of Hogwarts’ sorting hat for software development… Imagine: you enter your idea of the product, how much budget you have, and get the list of the technology stack and contacts of the development team that would work ideally with your niche! In the real software development world, choosing a technology stack requires planning, discussions, and analysis. Some technologies will work better with your project, and our task is to detect which ones. However, you also need to understand that the tech stack is not something fixed. As your product grows, there comes the need for new and better tools. This way, software development requires flexibility. Thus, prepare that your initial technology stack may not stay with you forever. You may need to scale your project or implement new features and store more information. There may be better versions of some tools available. Prepare to be flexible. Prepare to change and alter things when the upgrades require it. That’s what will make you competitive from a technological standpoint of leading an E-Commerce business. In this article, we will tell you about the most popular technologies that power E-Commerce products. Next time you communicate with your development team, you will know all the essential information and, most importantly, you will ask the right questions.
IT office jungles are filled with computer forests, cable lianas, and rivers of coffee. The temperature varies between 24 and 27, depending on who keeps the conditioner remote control. The sunlight mainly comes from computer screens and lightbulbs. Developers are working like bees: they take the pollen of code and create honeycombs of apps. It is a beautiful environment filled with the magical power of innovation, creativity, and agility. However, this ecosystem only works if there is one more component. This component is communication.
The day has come. Your once successful and well-performing website wears off. And you know what? It is okay. It happens to the best of us. Even while you are reading this article, we are revising our website to improve your experience with it. So let us explain how the updating process works, and not just because we are a software development company but because we understand. Right now, our designer is creating a fresh way of delivering cases, and our backend developer is engaged in the improvement of the admin panel.
Our Magento developers feel the need to share their knowledge not only with our Junior Developers but with everyone throughout the world.
It’s a challenging still exciting path, and the SapientPro development team is ready to be your guide.
With CRM most of the processes become automatic, allowing your team to focus on enhancing the communication strategies and implementing creative solutions.
The ventures that get the most investments tend to have an implementation on the global scale for the future wellbeing of the entire population.
Knowledge and experience are the best assets now. Let’s share it with the world together.
Management can always be improved, communication - enhanced and productivity - boosted: you only need to give it a try!
As there’s no light without the darkness, there’s no success without failure. Accelerators minimize mistakes and help you to get the lesson out of them.
In this fast-paced world, people want to minimize administrative burdens and focus on learning.
It this fast-paced world, when trends become mainstream in a few days, it is important to hurry in order not to lose a moment of the most enticing conditions for your startup’s establishment.
Poor design repels in no time, good design restrains you from leaving, great design makes you want to add the shop to the bookmarks.
Emotions. In general, your product page needs to provoke the user’s emotions.
Understanding the risks, valuing the opportunities, we are ready to face the difficulties. Are you with us?
Can you go without communication tools? Yes, if you have strong pigeons, delivering letters the old way.
For your startup, you’ll need automated project management tools to save yourself some time for more important things.
The best e-commerce startups need to come up with something so revolutionary yet so simple that the funding companies will fight for the possibility to join.
If Beatles were software developers, they would sing “All you need is MVP” because that’s the place to start.
The less distracted you are on the development of your SaaS product, the more you can centralize your mind on the business needs
Millennials make purchases as they walk and eat, holding the smartphone in one hand and fork in another. Invest and you get their attention.
Hackers see the abundance of fish in the sea and prepare good bait. To fight this battle, prepare security considerations.
Prepare for the tough self-interrogations and all Whys and Hows. It's time to create a mission statement.
Great design is like a joke. If you have to explain it, it’s not that good.
There’s a great chance you don't know what React is. Like I didn't before interviewing our devs. Read and find out the answers to the most frequent questions about React!
Improve your E-Commerce store management. It is what makes your business competitive.
A successful team is a group of people who love working together because they feel Respected, Valued and Listened to.
Outdated CMS may be among the reasons why your business hit a plateau.Developing and launching a website is not where the work stops. Besides, you have to maintain it constantly and implement profound changes. As for the latter, sometimes you may need to do something more than a simple redesign, and that may be a switch from one CMS to another. If your e-commerce business is continuously evolving and growing, it brings along more work to do. New technologies are always here to make your life easier. When it comes to CMS, there is also a great variety of opportunities you can use. In this article, we will walk you through the reasons, things to consider, and steps of CMS replatforming.
Let us be clear, the absence of SEO may result in the absence of website visibility.What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online. Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.
Bear in mind, the whole purpose of dynamic pricing isn’t all about making sales.Price is among the key priorities when the consumers make their final decision whether to buy a product or not. Too expensive or too cheap offers can easily avert the buyers from your store. What if other stores have smaller prices? Or similar products of cheaper brands attract visitors more? The solution for not losing the client base is keeping track and controlling the costs on your website with the help of dynamic price strategies.
The rise of sales, increased traffic and positive reviews are just a couple of benefits you may get from a website redesign.If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning. The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value. To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.
Adding an online store to your website will cost you less than developing it from the ground up.Selling online is never a bad idea, especially nowadays, when people wish to buy everything they need right from their cozy homes.What if having a ready website a business owner decided to sell something? Good news! There is no need for you to start all over again. There is a solution – adding an online store to the existing website. The opportunities of eCommerce are growing as fast as the customers’ demands.
The e-commerce development company you choose will certainly affect the money you have to pay.The e-commerce website can definitely enhance the profit you receive from your business. But how much does e-commerce website cost? The figures you will hear in an answer to that question can vary a lot. Even after development, you will have to invest money into maintenance, improvement and adding brand-new features that are constantly appearing on the market. That’s in case you want your e-store to be attractive and profitable, of course. It’s even difficult to tell the average cost of how much should I charge for an e-commerce website. The numbers will vary due to different factors. In this article, we’re going to discuss them all in detail to help you grasp some idea about the money you need to pay for the e-store. First of all, you need to decide what you want your e-commerce to offer the customers. It may be anything from small business e-store up to a large website with a big amount of integrated (useful or just good-looking) features. It is also a good idea not to wait until everything becomes outdated. We strongly recommend to update all the features continuously and save money for more innovations.
To avoid the negative consequences, start with determining what you intend to achieve.The popularity of e-commerce is growing at a blistering pace. Many companies around the globe regard the internet as a powerhouse with high commercial capacity and opportunities to boost their business and attract more customers. Those companies are completely right – more and more people prefer clicking the mouse over walking for hours when they need to buy something. Online stores nowadays provide their customers with more possibilities for less effort. But how to make people buy on your website, not any other? The answer is in thorough planning and management of e-commerce.
Having penetrated every sphere of life, digitalization has the biggest impact on the younger generation.
We don’t say there isn’t enough knowledge, because our specialists are always broadening their abilities, delivering first-rate products and making the customers satisfied.Being a client of a Web Development company doesn’t mean you have to know all the ins and outs of the development process. However, what may be interesting for you is the stages and main characters of the project delivery. You cannot address front-end developer directly if you need to add a new payment method. Even this, as you may think, simple task involves a well-thought teamwork. So, here is a brief insight into the mechanism of SapientPro Clockwork.
Work trips and face-to-face discussions contribute significantly to higher productivity.
Always staying tuned for more news in this field will help you to analyze your customer preferences and as a result gain more profit.
If a customer wants to find a development company they can work comfortably with, the staff becomes a really important point to encounter for making a choice.Without any doubt, while visiting some websites, buying goods online or even using a digital map to reach your destination you don’t think of the fact that Ukrainian IT specialists might have taken part in the development of these apps. A great number of companies around the world choose to outsource web development to Ukraine and they do have strong reasons for that. So, let’s give a detailed look at the biggest of them:
As software development is a many-stage process, every its element contributes to what you have to pay for an application.Before starting something new, people usually ask: “How much will it cost me to do this?” If you expect to hear the exact sum once you come to the software development company, here is something you need to know. The factors to be considered for the cost estimation are numerous and most of them depend on how you want your website or app to look like.As software development is a many-stage process, every its element contributes to what you have to pay for an application. Let’s have a closer look at three most important factors that affect the client’s budget.
