Every web-based investment platform has to possess several features that will make an IP easy and accessible for its potential clients. These features are optional, though, and we normally customize them based on the client’s specifications and preferences. Below you will find some tips that will guide you through investment platform development in case you are going to create one.
User-Admin Area
The user-admin area is designed to facilitate seamless interactions between users and the system. It consists of multiple elements that build up the general user experience.
Here’s the functionality you’ll have to consider in the user-admin area:
- Dashboard: the central interface where users can view and manage their investments, access essential tools, and see real-time data updates. This dashboard should be intuitive, displaying all relevant information efficiently.
- Account management: users must be able to manage their profile settings, security options (like two-factor authentication), and other personal details.
- Investment management: tools and functionalities that allow users to buy, sell, and monitor various investment products such as stocks, bonds, or cryptocurrencies.
- Reporting and analytics: provides users with detailed reports and analytics on their investment performance, tax statements, and other financial metrics.
- Notifications and alerts: customizable alerts related to market movements, transaction confirmations, and other important updates.
You might also want to focus on accessibility, ensuring the platform provides a convenient access even for people with disabilities. A typical standard to comply with is the ADA (Americans with Disabilities Act). It’s a general norm to keep the design and functionality of your software simple, intuitive, and user-friendly.
Another point to consider is customization. Allow users to customize the layout and types of information they receive, tailoring the user experience to their preferences. This increases satisfaction and lets your users choose what they want to work with.
Safety and Security
Nothing can be more important than the safety of your money in financial operations. Consider robust security measures for your IP. It’s best if they include:
- Encryption and data security: the transit of data between the user’s device and the IP’s servers must be protected from unauthorized access and data breaches.
- Two-factor authentication: entails two forms of users’ identification, like a password and a code. For top security, biometric authentication (facial recognition or fingerprint) is strongly recommended.
- Regulatory compliance: prevents fraud and identity theft through Know Your Customer (KYC) procedures. This instrument can also pinpoint money laundering activities. It also meets the General Data Protection Regulation (GDPR)
- Account protection: consists of several levels. There is detection of suspicious or unauthorized activities, of which the users are instantly notified. Only authorized account owners can seek and regain account access. This can be achieved by using backup codes. If the IP deals with cryptocurrencies, offering cold storage is compulsory.
There will certainly arise a need for the security of IP communication channels, for instance, file uploads must remain safe from unauthorized access. For the same reason privacy protection becomes an absolute necessity and involves collecting minimal data from users and the possibility of anonymous transactions.
Client Support
Any investment platform benefits from adequate client support: it helps build up the users’ trust and gains them the sense of fulfillment. Here are some prerequisites an IP should offer as a part of client support policy:
- 24/7 support through multiple channels: live chats to get prompt answers, emails to send out documents, phone support for direct communication, in-app messaging to receive help by the IP’s mobile app. Support services provided in various languages together with personalized updates will give the IP some extra credit.
- Self-service options: include FAQ section where users can get quick answers, a set of educational materials like webinars and tutorials, and community forums for users and platform experts.
- Feedback mechanisms: users might want to share some feedback on their work with the platform – this activity can indicate the platform’s weak points. The level of users’ satisfaction should be controlled too, through regular surveys. Besides, users should be encouraged to suggest improvements to the IP.
- Crisis management: providing contact channels and teams all set for emergencies will secure two-way communication and help work out early solutions.
Another means of forming users’ positive experience with the IP is accessibility of support channels to special-needs clients. Personalized assistance provided to clients with compelling needs will certainly become an advantage.
Up-to-Date Information
Stockholders now use investment platforms for financial operations and data analysis. Thus, it is one of IP’s key responsibilities to timely inform them about important stock changes and new assets. This can be achieved by certain expedients:
- Real-time market data: allows users to respond to market dynamics. The IP can offer them displays of live Forex rates, live stock prices, and real-time prices on commodities.
- Financial indicators: a calendar of upcoming trading events, their analysis, and interpretation are the examples of economic indicators. VIX (volatility index) and Greed & Fear Index are among volatility and market sentiment indicators. The updates on their rates must be up-to-the-minute, helping users detect current market conditions.
- Interest rates and bond market updates: the Treasury yield curves and Central Bank announcements will brief users on changes in monetary policies around the world.
- Customizable dashboards: users might gain from personalized widgets, watch lists and heatmaps – all of these must be relevant to their own marketing strategies.
- Reports and filings: it’s convenient for the users to have immediate access to SEC (securities and exchange commission) filings, analyst ratings, and forecasts right upon their release.
Providing financial experts’ commentary on market developments is altogether justified, and so is using AI for the analysis of social media trends.
To recap, any investment platform’s features can be presented in outline:
The abovementioned screenshots have been taken from Binance's blog for educational reasons.