1. SELECT THE RIGHT CMS PLATFORM
Here are some of the essential built-in features a good e-commerce platform should contain together with SEO-features: payment gateways integration, design and customization options, security properties, content management, online documents, and support.
2. PICK RELIABLE HOSTING & TRUST FACTORS
In case you’re not a large site with a great number of pages and huge traffic figures, plenty of hosts will be good for you. It’s 2019, with the technical development we have now, hosting technology, performance, and site speed are on the high level and continue to improve.
3. THINK OF THE RIGHT SITE ARCHITECTURE
You may ask why the organization and elements arrangement are important for e-commerce website SEO optimization. The response is simple – if it is easy for users and search engines to find all the pages of your website, you will get more clicks. The golden formula includes two main rules: keeping things simple plus keeping every page three (or less) clicks from your homepage.
4. IMPLEMENT ON-PAGE & TECHNICAL SEO
On-page SEO is mostly related to keyword usage. As for the technical SEO, it means the number of internal and external links on the webpage, page load speed, and page URL structure.
5. MAKE IT ALL MOBILE FRIENDLY
Optimization for all devices enables access to a bigger number of target customers. Besides, search engines like Google prefer responsive design over separate mobile versions as the latter use different URLs and HTML.