Letting your customers express themselves is only half the battle. 40% of e-buyers prefer writing what they need in the search bar instead of scrolling the catalogs. Yes, a search engine is essential if you care about your consumers.
But bear in mind that the search engine will work for you only if its integration meets the requirements. Here are some tips to make it right:
- Include search within a given category (e.g. Arts&Crafts / books / computers);
- Provide the search bar on every page of your e-commerce website and make it visible for the users;
- Use the filters. It is easier to look for what one needs specifying such parameters as price, colors, size, etc.
Things that determine the cost of developing an e-commerce website
Let’s have a closer look at the main factors that have an impact on the professional e-commerce website cost.
The size of the business
As a rule, the number of goods it sells, how many customers it has and how much traffic it receives, determines the size of the business.
If we talk about a limited number of products or a start-up, when the customers don’t know well about the company, it means the business is small. That’s the case when smart investing in simple features and design can help you start improving your business.
In case the range of the product is higher and more people have heard of the name of your website, the business may be called mid-sized. Now your main objective is to maintain what you have and look for solutions to boost the number of buyers and profit.
And here we go, the range of your products is really great, a lot of people choose you to purchase what they need, you are well-known on the market or in other words, you have enterprise business. Don’t lose pace! But be ready, in such a case you need more money to invest in e-commerce.
If we compare, building e-commerce websites are far way easier with all the e-commerce platforms available. I’m positive, you’ve heard about following e-commerce solutions: WooCommerce, Magento, Shopify, Hybris, and Salesforce.
Ecommerce platforms can be a perfect solution for launching the e-store, as they are continuously developing. They can give you all the essential out-of-the-box features, functionalities, and an easy-to-use interface. It all contributes to making the store management process as easy as possible. But you still need people to help you launch and maintain your online business.
A beautiful image often wins the comfort. This statement concerns not only women’s fashion. From an e-commerce point of view, a good design is a must.
In case you want your online-store look, not as all the others – you’d better ask UI/UX professionals for help. Yes, it will cost you a pretty penny, but users’ satisfaction will pay you back more.
On the other hand, you can use Saas-based platforms. These offer you a big amount of ready-designed and some of them customizable templates. Remember that all these templates weren’t created for specifically your business. Don’t be surprised to meet a store like yours somewhere on the Internet.
But think twice – using e-commerce website design templates is much cheaper and faster. A great choice for starting a small e-commerce business.
What do you get with custom e-commerce development?
Custom development has a great advantage – it provides you with the opportunity to design an online store that is unique on the market. You can create and add any features you feel like you need or want, including custom layouts, scrolling animations, and more. You are the one who makes the decision here.
No need to say, you should spend more money, but the chances of some other site looking the same as yours are zero in this case.
Choosing a suitable design is good, but it’s not why your customers visit the site. For leading the successful online business, you definitely have to keep up with the time and implement the latest, modern interactive functionalities to search for the goods and navigate the e-store fast and without difficulties,
Some platforms for e-commerce development provide with already developed functionality. It is not customized and in some cases may not respond to your business’s needs. But again, it’s less expensive and more time-efficient.
Database integration is usually what you may or may not add to a regular website — but it’s obligatory for e-commerce sites.
The integration of the database allows your e-business to store information about the products you sell, the people working with you, and customers all in one place. If you want your company to be allowed to see the necessary corporate information, you need a high-quality database integration.
On the other hand, database integration is a great plus for customers. With its help, your buyers can create accounts with set preferences, add their favorites and track new products. It is also possible to use database integration in order to store credit card data to save the customers’ time for not having to re-enter them.
Marketing and SEO
Having SEO features out-of-the-box within an e-commerce platform is a big benefit and could save you a great deal of money. Of course, simple marketing won’t place your website in the first place in Google search, but it is a step in the right direction. Copywriting is essential for any website, and that includes e-commerce. Fortunately, e-commerce companies don’t need as many text-only pages as other websites. The main pages you have to worry about our terms and conditions, privacy conditions, and other technicalities like that.
Company selection and location
The e-commerce development company you choose will certainly affect the money you have to pay. Some companies are based in your country, and some are overseas. People believe that higher-priced companies usually provide more qualitative work.
Be sure whoever you choose can be trusted, and communication with them won’t bring you any difficulties.
According to Upwork, e-commerce developers charge between $5 and $125 per hour. North American developers charge the highest. Then Western and Eastern Europeans, South American Asian developers go respectively. Don’t forget, working with an agency is a more reliable option than working with a freelancer.
Good e-commerce website examples
Here are some of the best examples of how the e-commerce website should look like. Some of them can boast their beautiful design, others are popular with their user-experience features.
Sneakers and more. You can hardly resist the temptation to buy top-brand shoes visiting Footshop. SapientPro team can be proud to take part in the development of the biggest European e-store.