In such an intense competition we have in the eCommerce industry nowadays, you may add everything you wish to meet the customers’ expectations. However, there is a set of the features your e-commerce website definitely needs:
Top-level domain with HTTPs. The domain name is something more than just a combination of letters. It’s the security, and comfort to find you. In case your website is targeting a specific country, use the domain of it.
User-friendly navigation. You don’t have to make the challenge out of the buying process. The navigation is great when the customers can perform it intuitively.
Customer login. Don’t make it obligatory, but providing special promotions and updates for the registered users are doubtlessly tempting.
Shopping cart. Yes, you do need a shopping cart not only to know what products the customers want to buy. There are other functions a shopping cart should perform. Those include overall price calculation and navigation to the checkout page.
A search bar is inevitable if you want your users to find what they want fast. Product filtering and sorting are important to avoid time-consuming scrolling of products if they are not categorized.
Diverse payment options. This one is simple – want to attract more people – provide the versatile payment option to suit more buyers. Besides, it is a great plus for secure money transactions.