What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online.
Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.
Why SEO matters for eCommerce websites
Before we move on, let’s come to grips with what SEO really is and why you should bother to implement it. Search Engine Optimization is increasing the website traffic by improving the ranking in a web search engine. It is achieved by implementing the keywords to match the customers’ search queries. In terms of eCommerce, SEO involves writing detailed, clear and relatable product descriptions with big attractive images and clients’ reviews to make the buying decisions easier.
The competition in the e-commerce industry is incredibly tough. Considering this fact, it is close to impossible to reach the highest rankings on Google or whatever search engine people use. Let us be clear, the absence of SEO may result in the absence of website visibility.
Statistics related to responsive and SEO friendly e-commerce websites
Our e-commerce development team has collected some figures you need to see before building your SEO strategy.