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E-COMMERCE
 
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DESIGN:
BASIC FEATURES AND TRENDS

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Why is design so important?

There are three hardest things in the world: leaving your soulmate, hitting your little thumb by the table, and confirming the design for your web app. You wanted a green color, and they told you it looks too bland. Here are five different fonts they want you to choose from, and they look alike to you! Does it matter anyway? You can just choose the green color palette, make illustrations with your product, and sell them with no designers! Great job! If it meets all your needs, then save yourself some money and be among the entrepreneurs who ignore the necessity of a great design.
 

Yes, your variety of glasses/jeans/car tires is great by default. Still, consumers nowadays are not paying for the product only. They buy the brand, the design, and the idea. That is why iPhones are so popular. You can purchase any other phone and still make calls, take photos of cats, and send funny pictures. However, with iPhone, you feel like you are a part of a clique. Design is what creates a brand identity nowadays. Still, there are many more reasons why it’s vital to your project.
 

1. First impression matters! The greater the initial experiences the users have, the bigger the possibility they visit it again and order.
 

2. Recognition is key to the competition! If your customer thinks “I’ve seen it somewhere! Oh, yes, it’s an element from Eyeing Josh Glasses ad!”, it’s a success! In eCommerce awareness about the brand is what drives the business forward. If people recognize the elements of your design — it’s unique.
 

3. Navigate to captivate! Great design is not only about the outer beauty. It has a soul as well — the structure, architecture, and navigation. It is what makes the website convenient and takes less time to figure out how it all works. The “ORDER” button is unnoticeable? Forget about sales. The “QUESTION/ANSWER” section is somewhere in the depths of your website? Your customer support will surely have more work than they should.
 

4. Present your product correctly. Ever thought about why the teenage clothes website is different from the one with sportswear? It’s all about the target audience and its specific preferences and expectations. Teenagers will more likely buy clothes from a colorful website with their favorite TV-stars integration. Sports fans will raise their eyebrows and choose a more minimal or even geometrically-designed concept.

E-commerce website design trends

It is what differentiates and makes your products instantly visible. There is a UI and UX design. UI design uses colors, shapes, textures, and lines to arise the emotions of your brand concept needs. Do you sell glasses for women? Use pastel pallete and mild and elegant fonts. Are your glasses for kids? Be sure to add bright colors and many cartoon references. UX design is all about the experience. It sets the navigation, usability, and functioning of the website. Basically, it’s about designing how people use the page and what they feel while doing it. The main aim of an eCommerce design is to attract the customers, keep their attention, and make them want the product here and now, in your shop.

COMMON ELEMENTS OF VISUAL DESIGN FOR BEST ECOMMERCE TRENDS
 

Colors. Our experience affects our perception of the world. It works for colors, too. There is nothing bad with orange until you associate it with criminals in the USA. There is nothing special with purple until you link its image to space. Without individualized perception all colors are neutral, so you’ll have to consider people’s innate and experienced associations. Red represents the concept of “stop”. That’s why it’s on the “CANCEL” button. Green means “go on, continue”, and it’s on the “ACCEPT” button because of it.
 

Size. Highlights or hides – that’s the size’s function in design. Did you notice how the banners “50% off” and “Order Now” are usually bigger than others? Or how the text that notifies about no possibility to exchange the product is typed in less than 10 pt? Size is one of the ways of pointing to the important info. P.S. We are against white lies, so type the info about limitations more visibly.
 

Shape. Did you know that people consider rectangle more appealing than square? Your notebook is rectangular, just like your table, and smartphone, and book… It is connected to our survival in the past. So yeah, each shape also has a different effect on our emotions. Squares suggest order, circles display harmony, triangles represent a direction.
 

Fonts also influence the perception of the brand. Times New Romance represents classic and stability, script fonts — elegance and old times atmosphere, modern fonts show chic and progressiveness. Mixed designs of fonts may create a feeling of chaos or original thinkings.
 

Space. Even blank space means something in design. The placing you choose for buttons and links determines whether your customers go to another page or not.
 

Great UX decisions for the eCommerce design in 2020
 

  • Simplification. If people think about how to use your web and wonder if they do it right — their experience there is complicated. The website must be intuitive.
  • Consistent content outlay. It must be precise and logically structured. We want women glasses put in a separate section from the male products. We want blog articles to be separate from product pages.
  • Personalization. People search for perfect products and scroll less because time is something they lack in the modern world. Make the journey on your page fast and enjoying, Include “Suggested products”, filters or even quizzes
  • Relevance. The relevance of colors and products, fonts and shapes disrupt the possibility of users facepalm. You cannot sell horror books with pink my little pony on it.
  • Face ID/ Touch ID registration and logging in. People got used to it while using smartphones with a personalized security system. Now, they want it everywhere.

E-Commerce web design trends with examples

In the 21st century, customers are lacking free time and have a short attention span. We sort out the information automatically because there is so much of it! Brands try to adapt to such changing consumerism behavior. The main trends are aimed to quickly catch customers’ attention with striking colors and cause the flow of endorphins with interesting animations and creative photography. In the 21st century, it is hard to create something entirely new. So brands stand out by going beyond the tradition. The main aim is not only to sell but also to create trusting and long-term relationships with customers. We already wrote about the main trends in eCommerce for 2020 in previous articles. Here you’ll find out about the best designs to adopt this year when building an eCommerce business.
 

UNUSUAL COLORS COMBINATIONS
 

The Ittan color circle and color wheel are the main tools for combining tints. Web designers used Analogous Palette, combining three colors that were similar to each other in tone and warmth (like dark green, light green and blue). There is a complementary type of combination, where you use completely different colors, like warm yellow and cold purple. In 2020 designers will have to step out of these rules for a little, so they can use the combination of more than three colors, both warm and cold.
 

WHY? Unusual colors combination draws attention. It creates an atmosphere of challenge, positivity, wildness, original thinking and youth.

MOTION IN PRODUCT IMAGES
 

One of the best decisions is to show the product in use. If it’s a purse — show how many things are going to fit in there. If it’s a set of pencils — show how they draw. Static photos fail to present actions naturally. Videos take much time to download. Users have to press the play button to turn them on, and they usually don’t do it. Animated pictures would be the best solution because they seem like usual photos but some parts of them are moving. It’s an interesting and creative trend in eCommerce design.
 

WHY? Usually, the animated picture is like a very short repetitive video. It goes over and over like a boomerang in the Instagram story and seems appealing to our brain because of this repetition.

 

ORIGINAL PHOTOGRAPHY
 

Enough of boring photos. Make minimal flat lays for cutlery, creative poses for models in your clothes. The more interesting the idea of a photo is, the faster you’ll catch the attention of your customers.
 

WHY? There are more than 1 billion users on Instagram. The content-makers there have set high standards for the photography of products. It should be creative and original.

UNCONVENTIONAL GRID LAYOUTS
 

One by one, three photos in a row, long listings are a classical decision. However, if you want to make a difference in an eCommerce world create an unusual layout. Combine large-sized and small-sized photos, rectangular or circular with square-shaped ones. You can use the principle of golden rectangles, Fibonacci spiral or symmetric.
 

WHY? The layout should be logical because our brains are looking for structure everywhere. When it finds it, it feels pleasure. The principles described above are proved to arise a feeling of satisfaction from aesthetics. Even if you want to create a chaotic layout, make sure to include at least some structure, or your design will fail.

INTERACTIVE PAGES FOR PRODUCTS
 

Usually, when you visit a website, first you come to a homepage. Only clicking on the button “Products” on the menu, you find the listing and make purchases. With the interactive design, you come to the product page right away, and there’s something interesting waiting behind the corner. The products replace each other as you click on them, they move, change their forms or colors, appear and disappear. All in all, it looks like an entire ad that you can control. Below is the example of a hybrid page of a bar shop. As you scroll the page there is the whole interactive process! Fist you unpack the bar, as you scroll down it gradually appears from the package until the chocolate breaks and you see the feelings. As you keep scrolling down the next type of bar comes out and the whole process of unpacking repeats. It’s an example of great eCommerce design.
 

WHY? Interaction creates the impression of being involved. People remember such websites, share it with friends and revisit it because it reminds a game. Interaction is quite popular now. Even Netflix created an interactive episode of the Black Mirror TV-show.

CHATBOTS
 

Instead of calling, writing emails customers can ask questions right on the website. It saves time and improves the quality of customer support. Sure, even the best chatbot won’t answer specific and complex questions. However, when it comes to sizes, options, payments, delivery — it is efficient. Yes, there is info about everything on the website. However, even if it’s noticeable, customers prefer writing in the chatbot and get the answers straight away.
 

WHY? It saves tons of time. Time is the main value today.

A COLLABORATION OF PHOTOS AND ILLUSTRATIONS
 

Creative photos become even more interesting if you add an illustration. People have used cups of any kind. They have seen thousands of glasses. What they haven’t seen is the real cup on the drawn table or glasses from your store on a drawn Marline Monroe.
 

WHY? The combination of opposite things — here reality and fiction — stirs the imagination.

DARK MODE
 

The dark mode is everywhere. Messengers have this option. Now it came to eCommerce as well. In the great variety of White Mode websites, Black ones look not only elegant but also unusual. Also, the colors look more concentrated on dark background.
 

WHY? Black is classic. No color will be a new black, no matter what all trendsetters say,

GO FURTHER THAN THE WORLD SAYS. TRY SOMETHING NEW
 

Pink is for girls, blue is for boys – a well-known fact and an association that long took root in our consciousness. However, did you know that in the 1920s people did not have this distinction? Many mums chose pink for their sons, and it was not considered to be a bad taste. After WW2 there was a mass of marketing that changed the perception of these colors. Dolls and girl clothes were made pink. Toys for boys — blue. The marketing strategy that was created 100 years ago is influencing our perception now.
 

So what? Today is all about being rebellious. Everything has been said and done. There is no way of creating something unique. Today is the era of making the old seem new. This is the time to experiment with traditions and conventional truths. Hire a great team of designers who have this vision. The designers that would be able to create the best eCommerce site design that sells even blue dresses to girls and pink toy cars to boys.

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Creating a successful marketplace application may seem a Herculean task to cope with. However, its maintenance is not a simpler task either. Here we come across the helpful app upgrades. But why do you need to upgrade your application and what features a renewed app should have? Let’s dig deeper into these questions.

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SAPIENTPROHow to upgrade your old website for 2021?

Living in a hectic constantly changing world, you can hardly ever find something that remains the same. This statement relates not only to daily routine, but also to any job issues such as keeping your website updated. If your site doesn’t adjust to the latest trends and you haven’t done any rebranding or upgrades for ages, you risk to appear old-fashioned and stagnated. Here is some good news, too. You can always come to grips with reality and start to develop your own upgrading plan for a website. In order to speed up this overwhelming journey, we recommend you to stand still for now and scan carefully the information presented in this article.

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SAPIENTPROHow to build a successful development team? (Part 2)

You have already got acquainted with the aspects of first and foremost importance related to forming a successful development team. Let’s proceed with our journey and dwell upon the matter of adequate maintenance of the enhancement team on a certain level. Which characteristics and skills should remain firm with the flow of time for your web development process to be successful?

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SAPIENTPROHow to build a successful development team? (Part 1)

When you begin to work on a new (especially large-scale) project, organizational moments themselves look quite intimidating. Despite all the possible challenges, take a deep breath, count 1,2,3 and think carefully about the particular task the team is supposed to solve and what’s the team role within the project frames? Clear targeting and coming up with first juicy ideas will set you a decent start on the way to forming a successful development team.

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DEVELOPMENTChoosing Technology Stack for custom eCommerce Development: a guide for the non-tech entrepreneurs.

If only there were an analogy of Hogwarts’ sorting hat for software development… Imagine: you enter your idea of the product, how much budget you have, and get the list of the technology stack and contacts of the development team that would work ideally with your niche! In the real software development world, choosing a technology stack requires planning, discussions, and analysis. Some technologies will work better with your project, and our task is to detect which ones. However, you also need to understand that the tech stack is not something fixed. As your product grows, there comes the need for new and better tools. This way, software development requires flexibility. Thus, prepare that your initial technology stack may not stay with you forever. You may need to scale your project or implement new features and store more information. There may be better versions of some tools available. Prepare to be flexible. Prepare to change and alter things when the upgrades require it. That’s what will make you competitive from a technological standpoint of leading an E-Commerce business. In this article, we will tell you about the most popular technologies that power E-Commerce products. Next time you communicate with your development team, you will know all the essential information and, most importantly, you will ask the right questions.

Kate

8 min read

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SAPIENTPROCommunication in the software development workplace

IT office jungles are filled with computer forests, cable lianas, and rivers of coffee. The temperature varies between 24 and 27, depending on who keeps the conditioner remote control. The sunlight mainly comes from computer screens and lightbulbs. Developers are working like bees: they take the pollen of code and create honeycombs of apps. It is a beautiful environment filled with the magical power of innovation, creativity, and agility. However, this ecosystem only works if there is one more component. This component is communication.

Kate

6 min read

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DEVELOPMENT10 reasons to update your website

The day has come. Your once successful and well-performing website wears off. And you know what? It is okay. It happens to the best of us. Even while you are reading this article, we are revising our website to improve your experience with it. So let us explain how the updating process works, and not just because we are a software development company but because we understand. Right now, our designer is creating a fresh way of delivering cases, and our backend developer is engaged in the improvement of the admin panel.

Kate

7 min read

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DEVELOPMENTECOMMERCE REPLATFORMING GUIDE: SWITCH FROM ONE CMS TO ANOTHER

Outdated CMS may be among the reasons why your business hit a plateau.Developing and launching a website is not where the work stops. Besides, you have to maintain it constantly and implement profound changes. As for the latter, sometimes you may need to do something more than a simple redesign, and that may be a switch from one CMS to another. If your e-commerce business is continuously evolving and growing, it brings along more work to do. New technologies are always here to make your life easier. When it comes to CMS, there is also a great variety of opportunities you can use. In this article, we will walk you through the reasons, things to consider, and steps of CMS replatforming.

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DEVELOPMENTGUIDE TO BUILDING SEO FRIENDLY E-COMMERCE WEBSITE IN 2020

Let us be clear, the absence of SEO may result in the absence of website visibility.What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online. Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.

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DEVELOPMENTHOW TO BUILD & IMPLEMENT DYNAMIC PRICING FOR E-COMMERCE

Bear in mind, the whole purpose of dynamic pricing isn’t all about making sales.Price is among the key priorities when the consumers make their final decision whether to buy a product or not. Too expensive or too cheap offers can easily avert the buyers from your store. What if other stores have smaller prices? Or similar products of cheaper brands attract visitors more? The solution for not losing the client base is keeping track and controlling the costs on your website with the help of dynamic price strategies.

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DEVELOPMENTCOSTS OF E-COMMERCE PROJECT REDESIGN

The rise of sales, increased traffic and positive reviews are just a couple of benefits you may get from a website redesign.If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning. The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value. To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.

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DEVELOPMENTADDING AN ONLINE STORE TO YOUR WEBSITE: DETAILED GUIDE

Adding an online store to your website will cost you less than developing it from the ground up.Selling online is never a bad idea, especially nowadays, when people wish to buy everything they need right from their cozy homes.What if having a ready website a business owner decided to sell something? Good news! There is no need for you to start all over again. There is a solution – adding an online store to the existing website. The opportunities of eCommerce are growing as fast as the customers’ demands.

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DEVELOPMENTHOW MUCH DOES IT COST TO BUILD AN E-COMMERCE WEBSITE IN 2019-2020

The e-commerce development company you choose will certainly affect the money you have to pay.The e-commerce website can definitely enhance the profit you receive from your business. But how much does e-commerce website cost? The figures you will hear in an answer to that question can vary a lot. Even after development, you will have to invest money into maintenance, improvement and adding brand-new features that are constantly appearing on the market. That’s in case you want your e-store to be attractive and profitable, of course. It’s even difficult to tell the average cost of how much should I charge for an e-commerce website. The numbers will vary due to different factors. In this article, we’re going to discuss them all in detail to help you grasp some idea about the money you need to pay for the e-store. First of all, you need to decide what you want your e-commerce to offer the customers. It may be anything from small business e-store up to a large website with a big amount of integrated (useful or just good-looking) features. It is also a good idea not to wait until everything becomes outdated. We strongly recommend to update all the features continuously and save money for more innovations.

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DEVELOPMENTGUIDE TO PROJECT MANAGEMENT AND PLANNING FOR E-COMMERCE

To avoid the negative consequences, start with determining what you intend to achieve.The popularity of e-commerce is growing at a blistering pace. Many companies around the globe regard the internet as a powerhouse with high commercial capacity and opportunities to boost their business and attract more customers. Those companies are completely right – more and more people prefer clicking the mouse over walking for hours when they need to buy something. Online stores nowadays provide their customers with more possibilities for less effort. But how to make people buy on your website, not any other? The answer is in thorough planning and management of e-commerce.

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DEVELOPMENTWEB DEVELOPMENT TEAM STRUCTURE AT SAPIENTPRO

We don’t say there isn’t enough knowledge, because our specialists are always broadening their abilities, delivering first-rate products and making the customers satisfied.Being a client of a Web Development company doesn’t mean you have to know all the ins and outs of the development process. However, what may be interesting for you is the stages and main characters of the project delivery. You cannot address front-end developer directly if you need to add a new payment method. Even this, as you may think, simple task involves a well-thought teamwork. So, here is a brief insight into the mechanism of SapientPro Clockwork.

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DEVELOPMENTHOW IT OUTSOURCING MAKES UKRAINE ATTRACTIVE FOR BUSINESSES AROUND THE WORLD

If a customer wants to find a development company they can work comfortably with, the staff becomes a really important point to encounter for making a choice.Without any doubt, while visiting some websites, buying goods online or even using a digital map to reach your destination you don’t think of the fact that Ukrainian IT specialists might have taken part in the development of these apps. A great number of companies around the world choose to outsource web development to Ukraine and they do have strong reasons for that. So, let’s give a detailed look at the biggest of them:

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DEVELOPMENTMAIN FACTORS THAT AFFECT THE COST OF THE SOFTWARE DEVELOPMENT

As software development is a many-stage process, every its element contributes to what you have to pay for an application.Before starting something new, people usually ask: “How much will it cost me to do this?” If you expect to hear the exact sum once you come to the software development company, here is something you need to know. The factors to be considered for the cost estimation are numerous and most of them depend on how you want your website or app to look like.As software development is a many-stage process, every its element contributes to what you have to pay for an application. Let’s have a closer look at three most important factors that affect the client’s budget.

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