Global Consumerism: Customers in 2020
Hello! I am writing this article and I am a consumer. We all are. Now let’s think about what unites us most and how the knowledge of it helps you to implement 2020 E-Commerce trends.
- We spend tons of time on the Internet. It helps to socialize in 1 second. We learn a new skill in a month and for free (Hi, Youtube!). The web enables us to discuss the events the moment they occur. We buy online even the grocery, and the reason is…
- We have no time. Excessive work, rich social life, constant self-improvement. If you want to reach your customers during a little time they have, your ads and website better be appealing and precise. Our society is busy and overwhelming which is why…
- We need to filter the information. Constantly. There is too much of it. “Here’s Meghan Markle moved back to the USA, a new ad of Zara jeans, your school friend Jess just posted a story from Dominicana, subscribe to our channel, look at our new lipstick, Greta Thunberg, China, original iPhone case!” It’s a constant flow of information, never taking a minute off. So if you want to sell this new lipstick, make it noticeable. Another way, the informational noise will numb it. If we don’t get interested in a moment, we forget because…
- We buy and build brand trust instantly. Consumers’ short attention span is what makes marketing strategies more inventive. People have seen everything and there are fewer and fewer ways of surprising them. Brands draw our attention by working with famous influencers, communicating with their audience and letting it participate in the marketing process. We tag and hashtag, post and subscribe, write blogs and share stories. The brands are now trying to research the tendencies existing among their target audience through social media. They want to make one hit and get the customer. One of the trends they use is…
- We are environmentally conscious. The current events influence it even more. We want our package to be non-plastic. People refuse to wear natural fur. We buy sustainable products and donate to national parks. It is important for us to feel purpose in our actions. This way, we feel like strong individuals, which is why…
- We want everything personalized for us specifically – information according to our interests, jeans of our sizes, bloggers who support our ideas.
What expectations do customers have in the 21st century? We want to trust a brand and see other people trusting it, too. Also, the product must be sustainable and convenient. We are the generation of value- and purpose-driven consumers. Important factors that influence the purchase are transparency and traceability, enabling consumers’ to contribute to the cause, clearness, organic value of the product, and recycling option.