Ask yourself frankly “Do I like my website? Have my sales been increasing recently? Does the visual side of the site look appealing and trendy?” If you experience slightest hints of the doubt or even have answered “no” to those questions, it’s a high time to sprinkle some dribs of innovations on your website!
It has blank vibes.
If you look around, you may notice that almost everybody has similar, common-or-garden website designs, mostly when they use stereotyped samples or presets. The guarantee to become noticed and memorable for a client lies in catchy page style and distinctive website features. You can try to come up with new design ideas with the help of inspirational mood boards. It would be awesome to cooperate with professional UI/UX designers too, which are keen on latest trends and will be able to display the concept of your business. For instance, SapientPro designer squad consists of 3 people, who are not only good at web design but also in custom illustrations.
So, pay attention to latest web design trends such as three-dimensional colors, parallax animations, minimalist realism, abstract art compositions and scrolling transformations. In such a way, you will charge your website with personal energy and turn it into your virtual mirror.
It doesn’t advance your job perspectives.
Even though the rebranding process is useful and makes you stay tuned in the age of technology, the process itself has plenty of small and big pitfalls, which can lead you to a loss. While rebranding the website, make sure to avoid top rookie mistakes such as not having a clear brand heart (vision, purpose, mission and values), not doing enough research and testing, writing a weak creative brief and copying trends. Failing to rebrand your website correctly, you risk to attract unappropriated types of clients and become a punchline on the Internet.
Let’s look at a successful example of rebranding based on the story of a beauty brand called Coty. The initial brand idea evolved around the concept of uniform beauty portrayal. With an urge for changes, Coty’s brand strategy was redirected to exposing more variants of beauty formulations. The new brand motto “to celebrate and liberate the diversity of beauty” resulted in a symbolic icon of fragility and variations: the butterfly. To reinforce current values, Coty even designed a bespoke font, which features a curvy “Y”, mirroring butterflies’ symmetry.
Wrong target audience.
If you constantly face the uncalled-for kind of clients, that means your market positioning needs changes. What can you apply to regulate this situation? The clue is hidden in careful work curation. Confirm that you advertise those work forms which suit your new image and fully describe your product’s message. Because consequently you won’t elude the wrong category of clients. Moreover, pay extra attention which visuals you choose for your projects and place on your homepage. This will also help to weed out some of the customers’ requests which might not fit in your current image. For example, if you own a luxury fashion brand, it should be seen through your advertisement campaign and website layout. Otherwise, you might attract clients who can’t afford buying your goods.
Slow website loading.
There’s a range of factors, which affect website loading possibilities. For instance, it might be high-resolution and wrong-formatted images, unclean coding, badly managed hosting or JavaScript issues. Your aim for a loading time should be under 4 seconds. Keep in mind, that even a 2-second delay in website load time could result in abandonment rates of up to 87%. There are special tools (e.g. Pingdom or GTmetrix) which can help you to check your platform’s loading speed and define the reason behind long waiting. Besides, don’t forget to invest into a competent web development team who uses best practices in coding. Because the website speed directly depends on its development quality.
Absence of mobile-oriented website analogs.
It’s obvious that not all of your customers access the website from computers. The tendency to minimalism proved the high rate of portable mobile usage while visiting websites, because it’s convenient, fast and smooth. Even if you have a decent computer-based design, you still should consider the variant of your site adaptation to any possible device. Here PWA integration takes the stage. Progressive web application can work on both desktop and mobile devices because of using common programming languages like CSS, HTML and JavaScript.
Failing to use SEO basics effectively.
Search Engine Optimization and website trending position are tightly interdependable. Thus, in order to contribute to your web page, you need to increase its visibility through efficient SEO usage. The key to success lies in constant renewed content. Your site ranking is recalculated each time you write alt text to new images or optimize URL. So, you can influence your position among other searched websites by posting fresh content. However, even with the best content and design ever, your site won’t reach the top if the web page quality wishes to be better. Thus, it’s crucial to choose safe and reliable website development methods such as custom one instead of drag-and-drop solutions.
