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How to upgrade your old website for 2021?

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Chapter 1 Reasons for website updating

Ask yourself frankly “Do I like my website? Have my sales been increasing recently? Does the visual side of the site look appealing and trendy?” If you experience slightest hints of the doubt or even have answered “no” to those questions, it’s a high time to sprinkle some dribs of innovations on your website!

 

 It has blank vibes.

 

If you look around, you may notice that almost everybody has similar, common-or-garden website designs, mostly when they use stereotyped samples or presets. The guarantee to become noticed and memorable for a client lies in catchy page style and distinctive website features. You can try to come up with new design ideas with the help of inspirational mood boards. It would be awesome to cooperate with professional UI/UX designers too, which are keen on latest trends and will be able to display the concept of your business. For instance, SapientPro designer squad consists of 3 people, who are not only good at web design but also in custom illustrations. 

 

So, pay attention to latest web design trends such as three-dimensional colors, parallax animations, minimalist realism, abstract art compositions and scrolling transformations. In such a way, you will charge your website with personal energy and turn it into your virtual mirror. 

 

 It doesn’t advance your job perspectives.

 

Even though the rebranding process is useful and makes you stay tuned in the age of technology, the process itself has plenty of small and big pitfalls, which can lead you to a loss. While rebranding the website, make sure to avoid top rookie mistakes such as not having a clear brand heart (vision, purpose, mission and  values), not doing enough research and testing, writing a weak creative brief and copying trends. Failing to rebrand your website correctly, you risk to attract unappropriated types of clients and become a punchline on the Internet.

 

Let’s look at a successful example of rebranding based on the story of a beauty brand called Coty. The initial brand idea evolved around the concept of uniform beauty portrayal. With an urge for changes, Coty’s brand strategy was redirected to exposing more variants of beauty formulations. The new brand motto “to celebrate and liberate the diversity of beauty” resulted in a symbolic icon of fragility and variations: the butterfly. To reinforce current values, Coty even designed a bespoke font, which features a curvy “Y”, mirroring butterflies’ symmetry. 

Wrong target audience.

 

If you constantly face the uncalled-for kind of clients, that means your market positioning needs changes. What can you apply to regulate this situation? The clue is hidden in careful work curation. Confirm that you advertise those work forms which suit your new image and fully describe your product’s message. Because consequently you won’t elude the wrong category of clients. Moreover, pay extra attention which visuals you choose for your projects and place on your homepage. This will also help to weed out some of the customers’ requests which might not fit in your current image. For example, if you own a luxury fashion brand, it should be seen through your advertisement campaign and website layout. Otherwise, you might attract clients who can’t afford buying your goods.

 

 Slow website loading.

 

There’s a range of factors, which affect website loading possibilities. For instance, it might be high-resolution and wrong-formatted images, unclean coding, badly managed hosting or JavaScript issues. Your aim for a loading time should be under 4 seconds. Keep in mind, that even a 2-second delay in website load time could result in abandonment rates of up to 87%. There are special tools (e.g. Pingdom or GTmetrix) which can help you to check your platform’s loading speed and define the reason behind long waiting. Besides, don’t forget to invest into a competent web development team who uses best practices in coding. Because the website speed directly depends on its development quality.

 

 Absence of mobile-oriented website analogs.

 

It’s obvious that not all of your customers access the website from computers. The tendency to minimalism proved the high rate of portable mobile usage while visiting websites, because it’s convenient, fast and smooth. Even if you  have a decent computer-based design, you still should consider the variant of your site adaptation to any possible device. Here PWA integration takes the stage. Progressive web application can work on both desktop and mobile devices because of using common programming languages like CSS, HTML and JavaScript.  

 

Failing to use SEO basics effectively.

 

Search Engine Optimization and website trending position are tightly interdependable. Thus, in order to contribute to your web page, you need to increase its visibility through efficient SEO usage. The key to success lies in constant renewed content. Your site ranking is recalculated each time you write alt text to new images or optimize URL. So, you can influence your position among other searched websites by posting fresh content. However, even with the best content and design ever, your site won’t reach the top if the web page quality wishes to be better. Thus, it’s crucial to choose safe and reliable website development methods such as custom one instead of drag-and-drop solutions.

Chapter 2 Ways to update your website. Design

Knowing the reasons for website upgrade, let’s find out what actually you can do to implement meaningful changes in your web page.

 

 Refrain from using stock photos.

 

When you post stock photos, your business platform starts to look too artificial and not humane, as they don’t reflect you as an individual. Try to be more YOURSELF and show your real self to the customers by omitting the usage of stock photos.

 Apply color theory.

 

Through the site you constantly cooperate with your customers. To enhance productivity of your web page, you may use a certain colour scheme in your website to achieve a particular emotional state of your potential clients. E.g. blue is a color of trust, calm and serenity. Purple creates a sense of luxury, elegance and romance. Yellow is often seen as the symbol of warmth and happiness, projecting an energetic vibe.

Use motion twists and custom illustrations.

 

Whereas the first one can help you to deliver a hidden message in a native way, the second one may enrich your website with a unique charm and distinct features. But remember to use such tools in moderation. Make sure your motion and custom illustrations don’t distract users from the initial purpose of your page. 

Chapter 3 Ways to update your website. Technical side

Zero downtime deployment.

 

To ensure that your website or application is never unstable during the deployment process, try applying zero downtime allocation type. With its help, the web server doesn’t start serving the changed code until the entire deployment process is safe and sound. 

 

 Containerization.

 

Using a form of OS virtualization, encapsulated in a fully packaged and portable computing environment (container), you reach superior agility during software development and excellent portability across digital workspaces. Among benefits of containerization you can also find easier management through orchestration and fault isolation for applications.

 

 Chatbot integration.

 

Chatbot is a useful AI powered service which can help you to monitor consumer data and improve customer service in general. Especially when your website is related to sales and trending, keeping in touch with potential customers becomes a task of utmost importance. In order to save costs on hiring people, you can implement a chatbot instead. It will accomplish the repetitive tasks with great speed, high quality and easy maintenance.

Chapter 4 Ways to update your website. User experience

Use accordions.

 

In case your web page is overflowing, you may correct this problem by using accordion. It is an important page function, which somehow looks like a virtual Russian doll that can hide a certain amount of information if necessary. This results in slimmer website structure and better user experience.

 Utilize calls-to-actions.

 

To enhance website navigation, you should provide visitors with clear CTA to reach the goals you desire. Therefore, the call-to-actions button should stand out, be persuasive and encourage users to do what you intended them to do.

 Be brief but comprehensive!

 

Analyze the paragraphs of your homepage: are they compact and deliver your message easily? If not, you have some issues to consider here. Don’t beat around the bush, get straight to the point. Otherwise, your potential clients will leave the web page, unable to grasp the idea from the loaded waffle.

 

We’ve covered already the main reasons for website upgrading and suggested the ways of possible improvements. Even though the process itself may seem as a Herculean task to deal with, remember that a journey of a thousand miles starts with a single step. You can break through the obstacles too. Just apply our recommendations to your current situation. 

 

If you still feel confused and lost, you can always refer to our SapientPro development team, who can help you to redesign your web page both back-end and front-end, supporting you till the end of the process. 

DEVELOPMENTBACKENDTESTINGFRONTENDSAPIENTPROWEBDEVELOPMENTECOMMERCEMANAGEMENTARTIFICIAL INTELLIGENCESaaSDESIGNCUSTOMERSBLOCKCHAINSTARTUPSEOMOBILEDEVELOPMENTTEAM BUILDINGELEARNINGQA/QCESTIMATIONNEWS MARKETINGDEBUGING
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DEVELOPMENTECOMMERCE REPLATFORMING GUIDE: SWITCH FROM ONE CMS TO ANOTHER

Outdated CMS may be among the reasons why your business hit a plateau.Developing and launching a website is not where the work stops. Besides, you have to maintain it constantly and implement profound changes. As for the latter, sometimes you may need to do something more than a simple redesign, and that may be a switch from one CMS to another. If your e-commerce business is continuously evolving and growing, it brings along more work to do. New technologies are always here to make your life easier. When it comes to CMS, there is also a great variety of opportunities you can use. In this article, we will walk you through the reasons, things to consider, and steps of CMS replatforming.

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DEVELOPMENTGUIDE TO BUILDING SEO FRIENDLY E-COMMERCE WEBSITE IN 2020

Let us be clear, the absence of SEO may result in the absence of website visibility.What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online. Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.

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DEVELOPMENTHOW TO BUILD & IMPLEMENT DYNAMIC PRICING FOR E-COMMERCE

Bear in mind, the whole purpose of dynamic pricing isn’t all about making sales.Price is among the key priorities when the consumers make their final decision whether to buy a product or not. Too expensive or too cheap offers can easily avert the buyers from your store. What if other stores have smaller prices? Or similar products of cheaper brands attract visitors more? The solution for not losing the client base is keeping track and controlling the costs on your website with the help of dynamic price strategies.

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DEVELOPMENTCOSTS OF E-COMMERCE PROJECT REDESIGN

The rise of sales, increased traffic and positive reviews are just a couple of benefits you may get from a website redesign.If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning. The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value. To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.

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DEVELOPMENTADDING AN ONLINE STORE TO YOUR WEBSITE: DETAILED GUIDE

Adding an online store to your website will cost you less than developing it from the ground up.Selling online is never a bad idea, especially nowadays, when people wish to buy everything they need right from their cozy homes.What if having a ready website a business owner decided to sell something? Good news! There is no need for you to start all over again. There is a solution – adding an online store to the existing website. The opportunities of eCommerce are growing as fast as the customers’ demands.

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DEVELOPMENTHOW MUCH DOES IT COST TO BUILD AN E-COMMERCE WEBSITE IN 2019-2020

The e-commerce development company you choose will certainly affect the money you have to pay.The e-commerce website can definitely enhance the profit you receive from your business. But how much does e-commerce website cost? The figures you will hear in an answer to that question can vary a lot. Even after development, you will have to invest money into maintenance, improvement and adding brand-new features that are constantly appearing on the market. That’s in case you want your e-store to be attractive and profitable, of course. It’s even difficult to tell the average cost of how much should I charge for an e-commerce website. The numbers will vary due to different factors. In this article, we’re going to discuss them all in detail to help you grasp some idea about the money you need to pay for the e-store. First of all, you need to decide what you want your e-commerce to offer the customers. It may be anything from small business e-store up to a large website with a big amount of integrated (useful or just good-looking) features. It is also a good idea not to wait until everything becomes outdated. We strongly recommend to update all the features continuously and save money for more innovations.

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DEVELOPMENTGUIDE TO PROJECT MANAGEMENT AND PLANNING FOR E-COMMERCE

To avoid the negative consequences, start with determining what you intend to achieve.The popularity of e-commerce is growing at a blistering pace. Many companies around the globe regard the internet as a powerhouse with high commercial capacity and opportunities to boost their business and attract more customers. Those companies are completely right – more and more people prefer clicking the mouse over walking for hours when they need to buy something. Online stores nowadays provide their customers with more possibilities for less effort. But how to make people buy on your website, not any other? The answer is in thorough planning and management of e-commerce.

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DEVELOPMENTWEB DEVELOPMENT TEAM STRUCTURE AT SAPIENTPRO

We don’t say there isn’t enough knowledge, because our specialists are always broadening their abilities, delivering first-rate products and making the customers satisfied.Being a client of a Web Development company doesn’t mean you have to know all the ins and outs of the development process. However, what may be interesting for you is the stages and main characters of the project delivery. You cannot address front-end developer directly if you need to add a new payment method. Even this, as you may think, simple task involves a well-thought teamwork. So, here is a brief insight into the mechanism of SapientPro Clockwork.

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DEVELOPMENTHOW IT OUTSOURCING MAKES UKRAINE ATTRACTIVE FOR BUSINESSES AROUND THE WORLD

If a customer wants to find a development company they can work comfortably with, the staff becomes a really important point to encounter for making a choice.Without any doubt, while visiting some websites, buying goods online or even using a digital map to reach your destination you don’t think of the fact that Ukrainian IT specialists might have taken part in the development of these apps. A great number of companies around the world choose to outsource web development to Ukraine and they do have strong reasons for that. So, let’s give a detailed look at the biggest of them:

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DEVELOPMENTMAIN FACTORS THAT AFFECT THE COST OF THE SOFTWARE DEVELOPMENT

As software development is a many-stage process, every its element contributes to what you have to pay for an application.Before starting something new, people usually ask: “How much will it cost me to do this?” If you expect to hear the exact sum once you come to the software development company, here is something you need to know. The factors to be considered for the cost estimation are numerous and most of them depend on how you want your website or app to look like.As software development is a many-stage process, every its element contributes to what you have to pay for an application. Let’s have a closer look at three most important factors that affect the client’s budget.

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