Nowadays with so many features available to make the life of Internet users more comfortable, you may add anything you wish to your marketplace website. However, SapientPro team is here to share the essentials we recommend you to start with on your way to creating a marketplace website.
- Detailed product description
Let your users read because they are unable to touch online. With an informative description, it is easier for people to choose. Very often, especially when it comes to p2p marketplaces, it is useful to read about the product. Maybe they have some damages, or the picture you see is not the real photo of the item? The chances are higher that this information will be included in the description.
As marketplaces provide a wide range of offers, help your customers not to get lost. Add a search bar with advanced filtering options. Be free to include as many categories as your users need: size, color, location, brand, price range. In such a way you will make the navigation easier and customers’ satisfaction higher.
Don’t forget to include the product catalog in the marketplace with the following features: filters, categories, search and others. This simple additive will make the search process more user-friendly. The customers won’t use your marketplace if they struggle to find the right product.
Listen to your customers and give a helping hand if they need it. In the brick-and-mortar supermarkets, there are always consultants for that purpose. It’s a good idea to have this feature in your online marketplace too.
The power of marketing is immense, by reasonable promotion, the product sales may rise dramatically. Besides, people tend to click on promoted goods, even if they don’t need them. Interesting, huh?
Add the possibility to leave reviews and rank the products. The customers’ trust will increase and they will definitely like being informed better about the product. Besides this, your marketplace can also recommend the goods for users depending on their search history, preferences according to catalogs and other customers’ reviews.
- Integrations with payment options
Remember your marketplace is developed to enable buying and selling, so it cannot work properly without payment methods integration. In our article, we provide a detailed guide on how to implement a payment gateway into the e-commerce website.
Want to win the customers’ trust? Take care of the security first! All the transactions have to be transparent and comfortable for the users. You can also add to your website the ability to track previous purchases and the history of transactions. To meet more clients’ needs add various payment options like PayPal, Authorize.Net, and Stripe.
It’s never a good idea to save on security issues. Be on the watch, when it comes to money, frauds are always staying on a doorstep ready to attack.
Adding these features provides online shoppers with more comfort. It is a great advantage for the businesses too, when people book products or services, or just add them to a wish list, the retailers can plan future product supplies. Benefits for both sides – profit to you.
You may add more marketplace website features like related items, live chats and order tracking.