Why is design so important?
There are three hardest things in the world: leaving your soulmate, hitting your little thumb by the table, and confirming the design for your web app. You wanted a green color, and they told you it looks too bland. Here are five different fonts they want you to choose from, and they look alike to you! Does it matter anyway? You can just choose the green color palette, make illustrations with your product, and sell them with no designers! Great job! If it meets all your needs, then save yourself some money and be among the entrepreneurs who ignore the necessity of a great design.
Yes, your variety of glasses/jeans/car tires is great by default. Still, consumers nowadays are not paying for the product only. They buy the brand, the design, and the idea. That is why iPhones are so popular. You can purchase any other phone and still make calls, take photos of cats, and send funny pictures. However, with iPhone, you feel like you are a part of a clique. Design is what creates a brand identity nowadays. Still, there are many more reasons why it’s vital to your project.
1. First impression matters! The greater the initial experiences the users have, the bigger the possibility they visit it again and order.
2. Recognition is key to the competition! If your customer thinks “I’ve seen it somewhere! Oh, yes, it’s an element from Eyeing Josh Glasses ad!”, it’s a success! In eCommerce awareness about the brand is what drives the business forward. If people recognize the elements of your design — it’s unique.
3. Navigate to captivate! Great design is not only about the outer beauty. It has a soul as well — the structure, architecture, and navigation. It is what makes the website convenient and takes less time to figure out how it all works. The “ORDER” button is unnoticeable? Forget about sales. The “QUESTION/ANSWER” section is somewhere in the depths of your website? Your customer support will surely have more work than they should.
4. Present your product correctly. Ever thought about why the teenage clothes website is different from the one with sportswear? It’s all about the target audience and its specific preferences and expectations. Teenagers will more likely buy clothes from a colorful website with their favorite TV-stars integration. Sports fans will raise their eyebrows and choose a more minimal or even geometrically-designed concept.
E-commerce website design trends
It is what differentiates and makes your products instantly visible. There is a UI and UX design. UI design uses colors, shapes, textures, and lines to arise the emotions of your brand concept needs. Do you sell glasses for women? Use pastel pallete and mild and elegant fonts. Are your glasses for kids? Be sure to add bright colors and many cartoon references. UX design is all about the experience. It sets the navigation, usability, and functioning of the website. Basically, it’s about designing how people use the page and what they feel while doing it. The main aim of an eCommerce design is to attract the customers, keep their attention, and make them want the product here and now, in your shop.