If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning.
The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value.
To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.
When you need to redesign your eCommerce project
There may be various reasons why you need to implement changes in your eCommerce website. Think about what turns the customers off from making orders on your website. The e-commerce team at SapientPro highlighted some of the most wide-spread issues that are the triggers for renovations in your e-store:
- The design is old-fashioned
Believe it or not, people claim the websites with beautiful design to be more trustworthy, and tend to visit them again. The time is passing by bringing new trends into web design. The animations are becoming more complicated, new combinations of colors and responsive images are coming on the stage. Your eCommerce website is the showcase of your business. It has to be modern, comfortable for the users and memorable.
- Low conversion rate
Another reason for redesign may be a decrease in your online sales. Analyze your e-project. In case the problem with the traffic lies in the website functionality, don’t hesitate to start renovations.
- Long load time
Bad news for you if the page loading time is more than three seconds. With so many eCommerce websites available, people will simply go to another website rather than wait for your webpage to open.
Fast loading is a must for SEO. Google claims that page loading speed is the essential factor affecting showing the website in the search results. You can check how fast your page opens and find the core of the problem with the help of such tools as Google PageSpeed Insights. Consider redesigning if the website is old and increasing page speed is difficult to implement.
- Website isn’t responsive (mobile-optimized)
The need for website optimizing is one more reason for renovation. According to Statcounter, market share worldwide is 52% for mobile devices, 45% for desktops, leaving 3% for tablets. The mobile version of your website saves you from losing a decent number of customers.
The best solution is building a responsive website. In this case, design is automatically adapted to various screen sizes.
- The website is not user-friendly
If you want the buyers to come back to your website – take care of user experience. People prefer shopping online because it’s comfortable. Make sure that making purchases in your e-store is not complicated and the navigation is well-optimized.
The process of eCommerce project redesign
The redesigning process is not an easy task. First of all, it requires preplanning, creating a checklist, deciding on the budget and finally, step-by-step implementation. There are several main stages of renovating an e-commerce website: