Immerse in M-Commerce
Mobile commerce is not only about pressing the “order” button on some applications. It’s a significant industry – a part of E-Commerce, only better. Why? First of all, the reachability with M-Commerce is higher because you don’t carry your PC everywhere, but you do your smartphone. M-Commerce solutions come in two forms: as a native app and as a website. It gives the users another privilege – the ease of use and speed. Native apps load faster than web pages on the desktop. Payment getaways and social media apps are easier to integrate here, as they often also have native apps on each platform. However, it doesn’t mean that as soon as you launch your product in Apple Store or Play Markets, the first leads will emerge out of nothing. M-Commerce will not do the trick for you.
Right now, it’s all about brands. People pay for the feeling of unity. They become a part of a clique. If you have a powerful brand, with history and social presence, your mobile app will be a hit. Famous companies’ background allows them to have minor issues in the mobile app. If their customers are not satisfied with apps performance, yes, negative emotions are inevitable. However, in the search of the desired branded item, users will simply move to the desktop website.
Your brand is still unknown? Different story. If you do produce a website, or an app, or a chatbot – you need it to work especially smoothly, because you still have a reputation to build. There is a paradox. People forgive large brands all bugs, server errors, and even greenwashing and manufacturing hypocrisy. People forget about a small brand if even its tiny detail is not satisfactory. So does it mean you shouldn’t try? Nope. It means you should try even harder to let people find out the power of a high-performance app and good service. However, before that, there’s the whole path of analyzing, brainstorming, and acknowledging the importance of MVP.
You see, in the digital world or E-Commerce, you are not the first enthusiast who wants to bring something entirely new to the audience of consumers. The moment you enter M-Commerce, remember – yes, there are apps with numerous complex features and sophisticated design. However, that’s not what you should target in the beginning. Quality, not quantity – that’s the rule, and it applies to the MVP. So, what is this mysterious abbreviation?
MVP stands for Minimum Viable Product, which will be the very first version of your app having the core functionality, performance, design traits that are just enough to satisfy your early users.
Basically, an optimal app must be:
- useful – solving customer’s problem (e.g. I need to order jeans)
- practical – providing simple solutions (e.g. I want to make a one-click purchase)
- appealing – being pleasant to look at (e.g. I want at least not to get irritated by app’s looks)
- usable – working flawlessly (e.g. I want an app to load at normal speed)
- functional – having core features to make a purchase (e.g. I want to look for an item, pay and choose delivery)