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MAIN THINGS TO CONSIDER WHEN BUILDING
SHOPPING
 
APPS

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Immerse in M-Commerce

Mobile commerce is not only about pressing the “order” button on some applications. It’s a significant industry – a part of E-Commerce, only better. Why? First of all, the reachability with M-Commerce is higher because you don’t carry your PC everywhere, but you do your smartphone. M-Commerce solutions come in two forms: as a native app and as a website. It gives the users another privilege – the ease of use and speed. Native apps load faster than web pages on the desktop. Payment getaways and social media apps are easier to integrate here, as they often also have native apps on each platform. However, it doesn’t mean that as soon as you launch your product in Apple Store or Play Markets, the first leads will emerge out of nothing. M-Commerce will not do the trick for you.
 

Right now, it’s all about brands. People pay for the feeling of unity. They become a part of a clique. If you have a powerful brand, with history and social presence, your mobile app will be a hit. Famous companies’ background allows them to have minor issues in the mobile app. If their customers are not satisfied with apps performance, yes, negative emotions are inevitable. However, in the search of the desired branded item, users will simply move to the desktop website.
 

Your brand is still unknown? Different story. If you do produce a website, or an app, or a chatbot – you need it to work especially smoothly, because you still have a reputation to build. There is a paradox. People forgive large brands all bugs, server errors, and even greenwashing and manufacturing hypocrisy. People forget about a small brand if even its tiny detail is not satisfactory. So does it mean you shouldn’t try? Nope. It means you should try even harder to let people find out the power of a high-performance app and good service. However, before that, there’s the whole path of analyzing, brainstorming, and acknowledging the importance of MVP.

MVP

You see, in the digital world or E-Commerce, you are not the first enthusiast who wants to bring something entirely new to the audience of consumers. The moment you enter M-Commerce, remember – yes, there are apps with numerous complex features and sophisticated design. However, that’s not what you should target in the beginning. Quality, not quantity – that’s the rule, and it applies to the MVP. So, what is this mysterious abbreviation?
 

MVP stands for Minimum Viable Product, which will be the very first version of your app having the core functionality, performance, design traits that are just enough to satisfy your early users.
 

Basically, an optimal app must be:
 

  • useful – solving customer’s problem (e.g. I need to order jeans)
  • practical – providing simple solutions (e.g. I want to make a one-click purchase)
  • appealing – being pleasant to look at (e.g. I want at least not to get irritated by app’s looks)
  • usable – working flawlessly (e.g. I want an app to load at normal speed)
  • functional – having core features to make a purchase (e.g. I want to look for an item, pay and choose delivery)

What you need at the beginning of your M-Commerce journey, is to target all aspects equally. If you target appealing design most, you end up with a beautiful interface that has terrible navigation. If you only pay attention to functionality, you may end up sacrificing usability. These aspects complement each other, so it’s a good thing to favor them equally. After the MVP is launched, product owners gather feedback and make amends to the existing version and decide what functions are yet to come.

What happens before the development of MVP?

You look for the software development team, then together you choose what technologies to use and what strategies to follow. It is an important prerequisite for productive work, which may be even harder than the development itself. During the creation of an app, you already know where you’re moving. Here, it’s a time when you make decisions.
 

Very often, the product owner’s perception of the future app differs from what’s possible to turn into reality at this phase of development. You don’t teach students to analyze Hemingway’s works before they can read. You don’t implement complex features into the untested project. Here’s where the project manager lends you his or her hand, and together you find consensus in what’s best at this stage of development. It saves a lot of funds, time, and energy. Then, you will need to hire a development team. Other aspects of the pre-development process occur as follows:
 

  • Discussing and studying your business’ ideas;
  • Analyzing the market and your target audience preferences;
  • Deciding upon the best practices to meet your customers’ demands;
  • Outlining business objectives;
  • Choosing a group messenger and project management app for your team’s performance
     

Basically, what happens before the development is intensive communication. You need to arrange it well, as it’s one of the keys to your app’s success.

The feature set for your shopping app: what will you put in your cart?

To understand what features you need to implement first, think about the algorithm each customer goes through to make a purchase.
 

  • download the app and log in;
  • enter the name of an item in the search bar, or
  • browse the list of items of interest;
  • read the info about the product;
  • add it to the cart;
  • enter the delivery information;
  • confirm the payment method;
  • obtain the info about the order status.
     

So, during the basic customer’s path, we need logging in and out, profiling, search bar, filtered list, product view, cart, delivery forms, payment getaways, and order acceptance. Those are the core features you cannot avoid. However, to improve the user’s experience, there will be a need to update your app for more features. However, not everything at once, as one new feature perfected is better than all possible features implemented but not working

Above – the lists of the core and additional features most shopping apps have. Yes, in the final run, it would be good to have them all. Still, what happens if you don’t have one? Read and think for yourself what option you would take from your users and what – not?
 

  • No shopping basket – your users will only be able to buy one item at a time;
  • No catalog – they will only use the search bar to buy what they know they want. This means no instinct and emotional purchases;
  • No saved items – customers won’t get back to the products they couldn’t afford or didn’t buy earlier;
  • No notifications – the users won’t find out recent news, updates, and bonuses;
  • No search, filtering, and sorting – they won’t find what they want;
  • No registration – customers will spend more time making an order, and will get less personalized offers;
  • No sharing – the users won’t recommend the app to their friends;
  • No reviews – consumers will not be sure about the product’s quality
  • No additional languages and currencies – reduction of your market
  • No order summary – the users won’t be able to notice mistakes in info
     

It’s like when you cook a new dish. There are numerous recipes of how you can do it – some are basic, some are more difficult. Depending on the ingredients and the proportions, you get different tastes. Same with apps, add a feature that your app is not ready for – the after-taste is spoilt. Add only the most basic features – the app will be bland. Experimenting with features is like experimenting with flavors when you cook. If you don’t know how to do it, you may end up spoiling expensive products and remain hungry. In this case, you need to get help from someone knowledgeable. So, you are less likely to remain app-hungry, if you work with a professional team of developers. SapientPro can help you cook something juicy!

Development phases

STEP 1. CHOOSE FEATURE SET
 

For your MVP you will choose the most basic set of features just to begin with it. However, if you don’t want your app to “taste bland”, you need to develop additional functionality that will solve more user’s problems. Also, be sure to find the feature that will become the main twist of your app – something your customers remember and associate with you. For example, a lookbook would be a great solution for a fashion app. It can imitate the structure of magazines, arising certain emotions in their users. Book shops usually add a preview of pages, making them turn like real paper books.
 

STEP 2. OUTLINE SPECIFICATIONS AND PROTOTYPE
 

To pay attention to all aspects of development and make sure your team understands what you want from them, you need to outline specifications. These are the detailed descriptions of each aspect, task, or issue that needs to be addressed. Yes, you will be able to make adjustments while the developers work on specific tasks. However, the more adjustments – the more distractions. The more distractions – the more time it takes to get things done. So, it is better to outline exactly what you mean and provide all the necessary details from the beginning so that there was no need to interrupt the development process in progress.
 

In SapientPro we are always available if you suddenly have adjustments to the current task. However, it is our priority to get to the grips of the specifications beforehand. It increases the overall efficiency, saves time, and, sometimes, even spares nerves.
 

As for the prototype – the pilot version of your app – it’s the first thing you visually explore and decide where to move next. It allows us to test ideas and see what actually works and what looked good only in your head.
 

STEP 3. CREATE APPLICATION DESIGN
 

After you’ve understood what works in theory and what doesn’t, your team is ready to turn the efficient practices into reality. It’s time to create a final design of your application. The main challenges of this process involve the understanding of how the customers use the app, what interests they have, and how to represent it in the user interface and how to make the usage intuitive. A great designer is not only an aesthete, illustrator, and creative person. There always has to be a share of understanding of human psychology because it is the main aspect of design – to appeal to people’s emotions.

STEP 4. CHOOSE A PLATFORM
 

Now it’s time to decide what development platform you’ll target and what technologies you will use. Basically, the most popular app stores you’ll need to target are Apple Store (1,8+ million apps) and Google Play (2,5+ million apps). However, there are more solutions you may consider for the potential market – Windows Store and Amazon Appstore, for example.
 

For the basic Android-iOS development, you have two ways – either to code for each separately in native languages or to choose a cross-platform framework. With native development, you will need to invest more money into the development, as you will need separate devs for separate platforms. With cross-platform development, your app will lose points in the performance, however, you’ll save costs.
 

STEP 5. DEVELOP AN APP AND TEST IT 
 

Now, it’s time to CODE HARD. Backend developers arrange business logic, servers, and databases – everything that makes your app work and is not viewable for your users. Frontend developers create the visual part of the app – something your customers will directly interfere with. In mobile development, there is usually no distinction between the two, as smartphones contain all necessary logic for the operation. However, shopping apps are API based, meaning that they need a server to work, so both backend and frontend devs are needed.
 

After the development, it is a must to test an app. A specially trained QA manager can perform it manually. Also, there are tester-plugins that perform this function automatically. For better results, it is a good practice to combine both ways, as a human may notice something that a computer ignored and vice versa.
 

STEP 6. LAUNCH THE APP
 

Launching the app involves its optimization in app stores. It requires writing relevant keywords in the description, adding your logo and title, uploading screenshots displaying the main features, and informing about the recent updates.
 

STEP 7. GATHER FEEDBACK
 

This is a highly important step that you should not ignore. Before implementing new features, you need to know if the old ones work smoothly. Gather feedback from app stores review sections, google your app reviews, analyze the scores. First, solve the issues your users are concerned about right now, then work on additional functionality.
 

App development is an iterative process. There’s always room for improvement. There are always new trends to follow and issues to solve. It’s a challenging still exciting path, and the SapientPro development team is ready to be your guide.

DEVELOPMENTECOMMERCEDESIGNSaaSSTARTUPWEBDEVELOPMENTBACKENDBLOCKCHAINSEOMOBILEDEVELOPMENTSAPIENTPROTEAM BUILDINGCUSTOMERSELEARNINGTESTINGQA/QCFRONTENDESTIMATIONARTIFICIAL INTELLIGENCEMANAGEMENTNEWS MARKETINGDEBUGING
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DEVELOPMENTECOMMERCE REPLATFORMING GUIDE: SWITCH FROM ONE CMS TO ANOTHER

Outdated CMS may be among the reasons why your business hit a plateau.Developing and launching a website is not where the work stops. Besides, you have to maintain it constantly and implement profound changes. As for the latter, sometimes you may need to do something more than a simple redesign, and that may be a switch from one CMS to another. If your e-commerce business is continuously evolving and growing, it brings along more work to do. New technologies are always here to make your life easier. When it comes to CMS, there is also a great variety of opportunities you can use. In this article, we will walk you through the reasons, things to consider, and steps of CMS replatforming.

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DEVELOPMENTGUIDE TO BUILDING SEO FRIENDLY E-COMMERCE WEBSITE IN 2020

Let us be clear, the absence of SEO may result in the absence of website visibility.What people usually do when they need to find some information? Of course, they google it. The same goes for online shopping. When someone wants to buy or just compare prices for a certain product, Internet users simply open their devices to find necessary items online. Although you can now hardly find a person, who doesn’t have a computer or a laptop, people still use mobile devices more often. Thus, 93% of all internet activity starts with a search query. This number is for you if you doubt the importance of search engine optimization (SEO) for your website.

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DEVELOPMENTHOW TO BUILD & IMPLEMENT DYNAMIC PRICING FOR E-COMMERCE

Bear in mind, the whole purpose of dynamic pricing isn’t all about making sales.Price is among the key priorities when the consumers make their final decision whether to buy a product or not. Too expensive or too cheap offers can easily avert the buyers from your store. What if other stores have smaller prices? Or similar products of cheaper brands attract visitors more? The solution for not losing the client base is keeping track and controlling the costs on your website with the help of dynamic price strategies.

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DEVELOPMENTCOSTS OF E-COMMERCE PROJECT REDESIGN

The rise of sales, increased traffic and positive reviews are just a couple of benefits you may get from a website redesign.If you want your e-commerce business to grow and develop (we believe you do), you need to keep track of events in the online retail industry and, of course, implement on-time updates. Sometimes, small changes are not enough, then significant renovations should take place. Those may include changing the offers you provide and product lines, updating the website and finally redesigning. The question of redesign should be taken up seriously, as the first impression is what most people rely on when it comes to the Internet and its tough competition. Be ready to invest enough effort and budget to the renovation that will increase your business’s value. To know how to determine your budget. It’s important to consider at first the features, reasons, and type of changes, necessary for your website in the process of redesign.

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DEVELOPMENTADDING AN ONLINE STORE TO YOUR WEBSITE: DETAILED GUIDE

Adding an online store to your website will cost you less than developing it from the ground up.Selling online is never a bad idea, especially nowadays, when people wish to buy everything they need right from their cozy homes.What if having a ready website a business owner decided to sell something? Good news! There is no need for you to start all over again. There is a solution – adding an online store to the existing website. The opportunities of eCommerce are growing as fast as the customers’ demands.

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DEVELOPMENTHOW MUCH DOES IT COST TO BUILD AN E-COMMERCE WEBSITE IN 2019-2020

The e-commerce development company you choose will certainly affect the money you have to pay.The e-commerce website can definitely enhance the profit you receive from your business. But how much does e-commerce website cost? The figures you will hear in an answer to that question can vary a lot. Even after development, you will have to invest money into maintenance, improvement and adding brand-new features that are constantly appearing on the market. That’s in case you want your e-store to be attractive and profitable, of course. It’s even difficult to tell the average cost of how much should I charge for an e-commerce website. The numbers will vary due to different factors. In this article, we’re going to discuss them all in detail to help you grasp some idea about the money you need to pay for the e-store. First of all, you need to decide what you want your e-commerce to offer the customers. It may be anything from small business e-store up to a large website with a big amount of integrated (useful or just good-looking) features. It is also a good idea not to wait until everything becomes outdated. We strongly recommend to update all the features continuously and save money for more innovations.

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DEVELOPMENTGUIDE TO PROJECT MANAGEMENT AND PLANNING FOR E-COMMERCE

To avoid the negative consequences, start with determining what you intend to achieve.The popularity of e-commerce is growing at a blistering pace. Many companies around the globe regard the internet as a powerhouse with high commercial capacity and opportunities to boost their business and attract more customers. Those companies are completely right – more and more people prefer clicking the mouse over walking for hours when they need to buy something. Online stores nowadays provide their customers with more possibilities for less effort. But how to make people buy on your website, not any other? The answer is in thorough planning and management of e-commerce.

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DEVELOPMENTWEB DEVELOPMENT TEAM STRUCTURE AT SAPIENTPRO

We don’t say there isn’t enough knowledge, because our specialists are always broadening their abilities, delivering first-rate products and making the customers satisfied.Being a client of a Web Development company doesn’t mean you have to know all the ins and outs of the development process. However, what may be interesting for you is the stages and main characters of the project delivery. You cannot address front-end developer directly if you need to add a new payment method. Even this, as you may think, simple task involves a well-thought teamwork. So, here is a brief insight into the mechanism of SapientPro Clockwork.

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DEVELOPMENTHOW IT OUTSOURCING MAKES UKRAINE ATTRACTIVE FOR BUSINESSES AROUND THE WORLD

If a customer wants to find a development company they can work comfortably with, the staff becomes a really important point to encounter for making a choice.Without any doubt, while visiting some websites, buying goods online or even using a digital map to reach your destination you don’t think of the fact that Ukrainian IT specialists might have taken part in the development of these apps. A great number of companies around the world choose to outsource web development to Ukraine and they do have strong reasons for that. So, let’s give a detailed look at the biggest of them:

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DEVELOPMENTMAIN FACTORS THAT AFFECT THE COST OF THE SOFTWARE DEVELOPMENT

As software development is a many-stage process, every its element contributes to what you have to pay for an application.Before starting something new, people usually ask: “How much will it cost me to do this?” If you expect to hear the exact sum once you come to the software development company, here is something you need to know. The factors to be considered for the cost estimation are numerous and most of them depend on how you want your website or app to look like.As software development is a many-stage process, every its element contributes to what you have to pay for an application. Let’s have a closer look at three most important factors that affect the client’s budget.

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