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Securing €6M in Investments for a Talent Startup

Funding Secured

€6M

Profit Growth YoY

30%

New Users Added

1900→3000

Contentoo is a content marketing platform for brands that need high-quality content — without hiring a full in-house team. It helps marketing teams produce articles, whitepapers, social media posts, and more by connecting them with experienced freelancers in writing, translation, and strategy. The platform supports fast turnaround, brand-relevant messaging, and editorial control at every stage.

Our Collaboration Story

Contentoo contacted SapientPro in 2018 searching for a tech partner to develop their product’s MVP with restricted funding. Having defined a clear roadmap, we built a robust app architecture. This helped the team secure funding for full-scale development. 

Challenges

  • Database Structuring and Financial Logic Optimization

    Designing a clear and scalable database architecture required thoughtful modeling of financial workflows, including logic for complex monthly payment calculations.

  • Translation Workflow Design

    Establishing an efficient process for multilingual content translation demanded structured flows that matched editorial stages and adhered to platform-specific delivery timelines.

  • PDF Annotation Functionality

    Developing a tool to allow single-click comments on PDF, JPG, and JPEG files meant building a precise interaction layer that supported intuitive, in-document feedback.

  • Cash Payment Automation

    Simplifying manual cash payment workflows involved translating variable monthly calculations into automated, rules-based logic that worked reliably across accounts.

Contentoo Platform Features

Registration Flow

It was necessary to develop a steady registration flow for freelancers and create the logic for granting them access to the platform. This included a complex skill evaluation system to ensure that only moderated freelancers with a satisfactory rating could join Contentoo.

Project & Design Upload Flow

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Review, Feedback & Approval

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Commenting & Collaboration Tools

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Translation Service
Integration

  • Integrated Crowdin’s localization management platform via its API, making the service available on Contentoo via the IFrame element;
  • Freelancers don’t have to enter the final word count when completing translation projects as all calculations are done by the service;
  • Project’s financials are calculated based on the number of unique words and repetitions following a “match type + compensations” formula.

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Evaluation Flow

  • Freelancer List & Evaluation Status

    Administrators or evaluators can see a list of freelancers and their status for evaluation.

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  • Evaluator Assignment by Skills

    It is possible to assign evaluators to freelancers based on skills and specializations.

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  • Skill-Based Freelancer Evaluation

    The evaluator checks the freelancer’s brief and practical skills, evaluating them based on the industry’s criteria.

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Visual Notifications

  • Users receive notifications related to project activity, financial reporting, invoicing, and other activity within the platform;
  • Clicking a notification redirects the user to its related page;
  • Users can mark as read and delete both separate notifications and all of them together.
     

Financial Reporting

Automated project cost calculation, final monthly payments calculation, invoicing, and reporting.

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Solutions

01

Modular Financial Database Architecture

We restructured the database to separate key financial entities, which allowed for accurate monthly calculations and reduced friction in payment processing workflows.

02

Custom Translation Workflow Integration

A step-by-step translation pipeline was implemented, connecting writers, editors, and translators with clear task stages and automated notifications to keep content moving.

03

Interactive PDF Annotation Tool

We built a lightweight, in-browser annotation tool that allows users to leave comments on PDFs and image files with a single click, supporting fast and focused feedback.

04

Automated Payment Logic

Custom logic was developed to calculate and release payments based on project data, automating monthly payouts and removing the need for manual handling.

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Serj Molodyk

COO with 17+ years in project management and strategy development, including roles at Nokia Siemens Networks. A leading expert in aligning digital strategy goals with premier tech solutions.

COO with 17+ years in project management and strategy development, including roles at Nokia Siemens Networks. A leading expert in aligning digital strategy goals with premier tech solutions.

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