Piktochart
Frontend and Animation Work for Piktochart Website
Technologies

Funding Secured
€6M
Profit Growth YoY
30%
New Users Added
1900→3000
Contentoo is a content marketing platform for brands that need high-quality content — without hiring a full in-house team. It helps marketing teams produce articles, whitepapers, social media posts, and more by connecting them with experienced freelancers in writing, translation, and strategy. The platform supports fast turnaround, brand-relevant messaging, and editorial control at every stage.
Contentoo contacted SapientPro in 2018 searching for a tech partner to develop their product’s MVP with restricted funding. Having defined a clear roadmap, we built a robust app architecture. This helped the team secure funding for full-scale development.
Designing a clear and scalable database architecture required thoughtful modeling of financial workflows, including logic for complex monthly payment calculations.
Establishing an efficient process for multilingual content translation demanded structured flows that matched editorial stages and adhered to platform-specific delivery timelines.
Developing a tool to allow single-click comments on PDF, JPG, and JPEG files meant building a precise interaction layer that supported intuitive, in-document feedback.
Simplifying manual cash payment workflows involved translating variable monthly calculations into automated, rules-based logic that worked reliably across accounts.
It was necessary to develop a steady registration flow for freelancers and create the logic for granting them access to the platform. This included a complex skill evaluation system to ensure that only moderated freelancers with a satisfactory rating could join Contentoo.
Automated project cost calculation, final monthly payments calculation, invoicing, and reporting.
01
Modular Financial Database Architecture
We restructured the database to separate key financial entities, which allowed for accurate monthly calculations and reduced friction in payment processing workflows.
02
Custom Translation Workflow Integration
A step-by-step translation pipeline was implemented, connecting writers, editors, and translators with clear task stages and automated notifications to keep content moving.
03
Interactive PDF Annotation Tool
We built a lightweight, in-browser annotation tool that allows users to leave comments on PDFs and image files with a single click, supporting fast and focused feedback.
04
Automated Payment Logic
Custom logic was developed to calculate and release payments based on project data, automating monthly payouts and removing the need for manual handling.
Serj Molodyk
COO with 17+ years in project management and strategy development, including roles at Nokia Siemens Networks. A leading expert in aligning digital strategy goals with premier tech solutions.
COO with 17+ years in project management and strategy development, including roles at Nokia Siemens Networks. A leading expert in aligning digital strategy goals with premier tech solutions.