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Web-Based Mass Email Tool with Template Editor

InboxGun approached SapientPro to build a web-based email marketing platform that combines the proven capabilities of tools like Mailchimp with new ideas for sending, editing, and managing large-scale email campaigns. The project included a highly detailed technical specification and required both strategic planning and full-cycle development.

Challenges

  • High Expectations for Frontend Quality

    The client requested a pixel-perfect interface across the platform. Meeting these standards required precise design implementation and careful frontend development.

  • Heavy Email Sending Load

    The infrastructure needed to support sending up to 100,000 emails per hour, with a future goal of handling 1 million. This required strong backend architecture and thorough testing.

  • Email Template Editing Complexity

    Designing and editing email templates comes with limitations and rendering quirks across email clients. The editor needed to accommodate these constraints without sacrificing usability.

Core Functionality

Visual Email Template Builder

A drag-and-drop builder helps users design email templates that display correctly across platforms.

Campaign Management Tools

Users can organize and send email campaigns in bulk, with scheduling, preview, and segmentation capabilities.

High-Capacity Sending Engine

The system supports high-speed delivery of emails at volume, designed for growing user bases and active campaigns.

Payment and Billing Integration

Built-in payment system supports plan upgrades and subscription handling.

Real-Time Reporting Dashboard

Campaign performance is tracked through clear reports—covering deliveries, opens, clicks, and more.

Development
Solutions

01

Sprint-Based Development Process

Given the scale of the technical documentation, we broke development into focused sprints, making the workload manageable and easier to review collaboratively with the client.

02

Turnkey Platform Delivery

Our team handled the full development lifecycle, delivering a complete product with custom logic and user-ready infrastructure.

03

Feature Implementation and Integrations

We integrated core elements including campaign creation, email template editing, reports, and payment functionality. The system was built to handle large volumes while offering control and clarity for users.

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Max Tatarchenko

CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.

CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.

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