To entice them, improve your retail store management. It is what makes your business competitive on the market. Why?
- Faster order processing => faster delivery => clients order again;
- Clear discount system => clients understand benefits => clients order again;
- Fast reaction to complaints => customers are cajoled immediately => customers order again.
Yes, good management produces regular customers.
What is store management in eCommerce, exactly?
It’s the set of actions that improve your clients’ experience when they use your webshop. Think about the situations when you order online.
- You want to find products fast and also check different categories;
- You want to register, add a purchase to the basket, choose a convenient payment system;
- You want fast delivery;
- If something is not satisfactory, you want to refer to customer support and get your money back or get an exchange.
Store management is what controls and improves these processes.
Store management system
Your online store management will largely depend on what eCommerce platform you choose. There are plenty of them: OpenCart, Prestashop, Shopify. Depending on the complexity of the project you’ll need different ones. However, there is one that will fit any scale of business — Magento. It manages data, goods, gathers all stores in one place. This way, you’ll be able to go through all stages of the management process effectively. Let’s begin with…
Managing Product Listings
You will find a pair of men’s socks faster if you look in men’s section with underwear. If there is no such structure in the shop, you will not buy socks there. Just like that in the eCommerce retail store. Everything should be structured and designed in a way so that the client does not need to additionally search for information, perform redundant actions, and get distracted.
The minimum needed to structure your catalog
Design. The best option is a light background with black text and no distractions. It’s easier to read. Clients won’t think about how annoying these colors are. They’ll think about the purchase.
Title. It must be precise, detailed, and including keywords people use to search such products. For example, we came across the following title on Amazon – “Michael Kors Men’s Slim Runway Quartz Watch with Stainless Steel Strap”. You can google “Michael Kors Watch”, “Quartz Watch buy”, “Stainless Steel Strap Watch” and find this very item.
Images and videos of high or at least good quality. Be sure to display products from different sides or even show how it is used. The price must be correct and updated. When was last time you felt delighted ordering $5 item which turned out to cost $10? Just because no one updated it!
Options and description. Be sure to include sizes, colors, fabrics, shapes and possible ways of using.
Practical considerations. You won’t deliver glass and fabrics in the same way, so add info about shipping. For practical considerations, you also can add taxes. For example, in the USA they differ from state to state. What if you are from California and order headphones from Florida? By law, you’ll have to pay a tax of your residence. Client-oriented webshops contain such info. They may even add the tax to price and show it.
Reviews and Ratings. It is still the best method of selling. You hear good feedback — you are more likely to buy.
Question/Answer. It’s in case something is not mentioned and your customer needs to know it. It is more convenient to write the question in special QA section than call customer support.
CTA. Call-to-action buttons like “ORDER NOW” and “ADD TO WISHLIST”.
If you did correct catalog management, your clients will find what they searched. Now they can fill in a basket and pay.