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Website Optimization and Localization for Easygenerator

PageSpeed Boost

33%

Marketing Pages

10

Reusable UI Parts

25+

Easygenerator is an eLearning authoring platform designed for subject matter experts who want to create courses without relying on instructional designers. Used by teams in L&D, HR, and customer success, it allows non-technical professionals to build interactive training content quickly and share it with internal or external learners — no coding, design tools, or LMS integration required.

Our Collaboration Story

We worked with the client from 2019 through 2022. The collaboration began with a request to improve the website’s performance and layout. Over time, our team reworked most of the site’s blocks and focused on raising Google PageSpeed scores — an ongoing technical challenge.

To make future updates easier, we rebuilt the blocks in a flexible format so they could be reused and adjusted as needed. After a period of active development, the project shifted into a support phase, during which we handled maintenance tasks and made small improvements to refine the site’s structure and usability.

Challenges

  • Support for Multiple Languages and Regions

    The site had to support several languages, with region-specific pricing and currencies. This added complexity to content management, navigation, and layout behavior across locales.

  • Reusable Content Blocks

    Each content block had to be adaptable across different sections of the website. The goal was to avoid duplicating components while still covering a wide range of design and content needs with small adjustments.

  • Maintaining High Page Speed

    Consistently high Google PageSpeed scores were a priority throughout the project. Performance had to be balanced with design, third-party integrations, and multilingual functionality.

Development
Solutions

01

Multilingual System Integration

We implemented WPML to support multiple languages and region-based variations in pricing and currency. The setup allowed for a consistent user experience without duplicating pages.

02

Component-Based Architecture

To handle varied content needs, we designed a block system using a structured setup via Advanced Custom Fields (ACF). Components could be reused across the site, with configurable settings tied to the content model.

03

Performance Monitoring and Optimization

We regularly reviewed JavaScript behavior and tested page loads to catch bottlenecks and keep site speed within target ranges. This involved fine-tuning scripts and adjusting content rendering logic over time.

Easygenerator Website Features

Localized Content

The site presents content in multiple languages and supports region-specific pricing, helping Easygenerator reach a global audience with clarity.

Configurable Content Blocks

Site editors can build new pages using a library of flexible, reusable components — no need for custom coding for each section.

Marketing and Resource Pages

The site includes dedicated areas for case studies, blog articles, eBooks, and webinars — all manageable via the admin panel.

SEO and Metadata Management

The platform allows editors to control metadata and open graph content per page, helping optimize discoverability across markets.

Google PageSpeed-Friendly Architecture

Lightweight code, optimized scripts, and selective rendering contribute to the website’s fast loading times and search engine readiness.

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Max Tatarchenko

CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.

CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.

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