Smarter CRM & Stronger Brand: Sprinkle Digital Upgrade
Delivery Cost Cut
50%
Income Growth Up
+45%
New Users Added
75K
Sprinkle is a trusted water delivery brand in Thailand that needed two key upgrades: a modern CRM system to support subscription and logistics workflows, and a refreshed digital presence to better connect with customers.
Our Collaboration Story
After Sprinkle approached SapientPro, they were looking to modernize both their internal operations and customer-facing experience. We restructured the backend by migrating to EspoCRM to give the team greater control over logistics and subscriptions. At the same time, we redesigned the public-facing platform to better reflect the brand and support continued user growth.
Challenges
Complex CRM Migration
Moving customer data from SAP to EspoCRM required rewriting scripts and reformatting records, without risking downtime or data loss.
Performance Bottlenecks
The legacy CRM setup included unused features and bloated workflows, resulting in slow response times and a fragmented support process.
Inflexible for Business Growth
The default version of EspoCRM didn’t fully support Sprinkle’s long-term service model, making it difficult to adapt the system for future needs.
Translating Brand Values into Design
While Sprinkle’s service was well-established, the digital brand had room to grow in expressing the company’s values and creating a more welcoming user experience.
Customer Interaction Gaps
The previous landing page offered limited guidance for new visitors and few touchpoints for returning users, leaving opportunities for deeper engagement untapped.
Sprinkle’s Platform Features
CRM System Updates
Subscription and Order Tracking Tools
We expanded EspoCRM with dedicated features for managing recurring deliveries, order history, and service timelines, built to reflect Sprinkle’s operational flow.
Customer Records and Service Logs
The system maintains detailed records for each client, including communication history and previous orders, giving the support team better context during follow-ups.
Backend Simplification
By removing unused modules and reducing database complexity, we improved system response times and lowered the workload on both servers and staff.
Website and Brand Improvements
SapientPro team is professional and highly skilled. Everything was delivered on time. User feedback – and a sharp drop in change or issue requests – proves our new internal CRM is making users happier than ever. With results like these, I believe that SapientPro’s clients are in good hands.
Solutions
01
Disruption-Free Data Migration
We restructured and imported all customer records into EspoCRM, rewriting the logic to maintain operational continuity.
02
CRM Simplification
Redundant CRM modules were removed, and the backend was restructured to make the interface more intuitive for internal teams.
03
Custom CRM Features
We extended EspoCRM with custom tools for order tracking, subscription management, and service follow-ups, built around Sprinkle’s delivery workflows.
04
Brand Refresh with Personality
A friendly mascot and custom illustration set were introduced to make the digital presence more relatable, modern, and recognizable.
05
Customer-Centered Landing Page
The site was redesigned with clear navigation, updated visuals, and focused calls to action, making it easier for new and returning users to place orders.
06
Performance-Optimized Frontend
The frontend was restructured to load faster and handle higher traffic, providing a more responsive experience for both desktop and mobile users.
UNLEASH YOUR IDEA
Max Tatarchenko
CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.
CTO with 14 years of experience in solution architecture and engineering, specializing in blockchain and smart contracts. His broad expertise drives innovation across diverse technology projects.
UNLEASH YOUR IDEA
