The Best Multi-Language eCommerce Platforms. Nuances of Creating Sites in Different Frameworks
Magento
This platform is not suitable for every company, with different editions focusing on different purposes.
- Magento Enterprise Edition is commonly used by large companies based on a fixed fee;
- Magento Community Edition is usually employed by online store owners for free;
Pros
- A wide variety of features;
- Integration with third-party software;
- Store expansion options;
- Customization;
- Marketing campaign opportunities;
- A large community of developers, etc.
Cons
- Isn’t a good fit for beginners;
- Possible challenges when looking for a reliable developer;
- High fees for large-scale companies.
Prestashop
A prominent open-source platform for eCommerce implementations both mobile and desktop with wide template opportunities.
Pros
- Accessible admin panel;
- Simple manual online store configurations;
- A selection of several technical control levels for free.
Cons
- No possibility to create unique design & graphic elements;
- Additional themes should be purchased for site design personalization.
WooCommerce
A freeware WordPress plugin that has grown into an eCommerce building phenomenon of its own.
Pros
- Cost-efficiency;
- Simple to install;
- Wide range of features;
- Personalization opportunities;
- Simple search optimization;
- Marketing tools.
Cons
- Advanced coding skills are required;
- Fits only WordPress websites.
BigCommerce
Yet another highly popular versatile eCommerce creation and management platform that is pretty secure and easy to navigate.
Pros
- Accessibility;
- A wide range of features;
- Advanced design capabilities;
- Simple search engine optimization;
- Marketing tools;
- Built-in payment modules;
- Tech support.
Cons
- Complicated user settings;
- Price.
Shopify
An extremely popular eCommerce framework with a widely known level of accessibility and extensive software capabilities.
Pros
- Easy to use;
- A wide range of features;
- Extensions;
- Mobile-friendliness;
- Tech support.
Cons
- Issues with advanced personalization;
- Price.
Multilingual eCommerce Site & SEO Promotion
1. In the code of all pages of each individual website language version, it is necessary to use the <html lang = “xx”> tag (where xx is the language identifier) before <head> to indicate in which language the information is translated for the search engine.
2. If the same page has versions in different languages with different URLs, you need to use the hreflang and alternate attributes to tell the search engine about it.
3. Promotion is negatively affected by automatic translation of content. Such translation makes the text lose its meaning and can be recognized by search engines as spam.
4. If you use a top-level domain to host a site in another language, you need to help the Google search engine correctly determine its location and configure geotargeting in the Search Console.
5 Prominent eCommerce Sites & Multilingual Shopping Cart Examples
Taobao
A site with a huge customer base of 500 million people. Headquartered in China, the parent company is Alibaba Group. This is a huge online shopping platform where you can buy accessories, clothes, jewelry, shoes, furniture, gadgets, and much more.
Amazon
A hugely popular website where you can order various products at affordable prices. A big advantage here is fast and simple delivery. There is also an intuitive interface convenient for placing orders, different payment methods, big regular discounts, and great offers.
Walmart
Walmart shopping malls are known mainly across the USA. This retail chain’s dedicated site is among the top best eCommerce sites out there.
The site has a convenient interface, thanks to which it is simple and engaging to shop. It offers its various coupons for discounts, flexible delivery, and additional discounts on certain days. You can purchase household appliances, toys, electronics, and even groceries here.
eBay
This is another globally-renowned online marketplace where you can buy different products as well as sell your goods. You can create a store using the eBay web editor and add your products, images, and descriptions.
Target
A wonderful platform of the famous retail chain with a wide range of products for men, women, and children of various categories. On this site, you can find absolutely any product for everyday life. The site offers free shipping, simple order processing, regular discounts, and much more.